In summary, the ups and downs of Crocs are a typical case of a consumer brand that “thrives on trends and is trapped by products.” For entrepreneurs, short – term popularity can be driven by marketing, but long – term survival must return to the essence of the product. They need to meet users’ needs through continuous innovation, grasp the market direction through trend prediction, and build a moat through differentiation. Only in this way can they walk more steadily and farther in the market with changing trends and increasing competition.

In summary, the Saudi market is both a land of opportunity and a place full of challenges. Chinese entrepreneurs need to abandon the fantasy of “exorbitant profits” and deeply root in localization with a “long – termism” mindset. By balancing policy dividends and cultural adaptation, they can find a sustainable path for going global.

Insta360’s story is not only a successful model of “Made in China” but also a textbook on the “balance between offense and defense” in innovation and entrepreneurship.