{"id":2407,"date":"2025-08-30T10:37:43","date_gmt":"2025-08-30T02:37:43","guid":{"rendered":"https:\/\/aiwiselnk.com\/?p=2407"},"modified":"2025-08-30T11:14:42","modified_gmt":"2025-08-30T03:14:42","slug":"startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance","status":"publish","type":"post","link":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/","title":{"rendered":"Startup Commentary”Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance”"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Read More\u300a\u4e03\u5915\u6d88\u8d39\u89c2\u5bdf:\u7406\u6027\u4e3b\u5bfc\u4e0b\u7684\u6d88\u8d39\u5171\u6027\u4e0e\u65b0\u8d8b\u52bf\u300b<\/a><\/p>\n\n\n\n

Positive Comments: The Rise of Rational Consumption and the Consumption Revolution of Qixi Festival Returning to the Essence of Emotions<\/strong><\/p>\n\n\n\n

An important signal was revealed in the consumption observation of the Qixi Festival in 2025: as labels such as \u201clove tax\u201d and \u201cValentine’s Day consumption festival\u201d gradually fade away, rational consumption is becoming the dominant trend. This transformation is not only a profound adjustment in the consumer market but also a dual upgrade in emotional expression and value perception.<\/p>\n\n\n\n

First of all, the rise of rational consumption has broken the consumerist trap of \u201cmaterial possessions = love\u201d, allowing emotions to return to their true nature. In the past, the Qixi Festival was often packaged by merchants as a scenario where \u201ca sense of ritual = high – end consumption\u201d. Nine – hundred – and – ninety – nine roses, jewelry worth tens of thousands of yuan, and \u201cromantic packages\u201d with an average per – person cost of a thousand yuan seemed to be the \u201cstandard configuration\u201d of love. However, in this year’s cases, whether it was white – collar workers in first – tier cities making a 200 – yuan dinner at home, student couples having a 100 – yuan date on the snack street, or newlyweds choosing a skewer restaurant for a meal, all sent a clear message: love doesn’t need to be proven by the thickness of one’s wallet. The \u201cReport on Running for Prosperity for Love\u201d by Alipay shows that over 3.5 million couples opened \u201ccouple wallets\u201d to save money together, with post – 2000s accounting for more than half. This data directly confirms that young people attach far more importance to \u201cplanning for the future\u201d than \u201cinstant high – end consumption\u201d. This transformation not only eases the economic pressure on young people but also frees emotional expression from the shackles of materialism and returns it to the essence of \u201cgenuine companionship\u201d.<\/p>\n\n\n\n

Secondly, the popularity of experiential consumption and pragmatism has promoted the optimization and upgrading of the consumption structure. The cases mentioned in the news, such as a couple in Xi’an choosing to take an archery course together (costing 200 yuan), a couple in Chengdu rejecting \u201cfancy meals\u201d and choosing skewers, and student couples in Wuhan visiting the snack street, all point to a new trend: consumers are more willing to pay for \u201cemotional resonance\u201d and \u201cshared memories\u201d rather than \u201cidle luxury goods\u201d or \u201csuperficial displays\u201d. This change in demand is essentially a leap from \u201cpossessing items\u201d to \u201cobtaining experiences\u201d. For example, projects like handicraft courses, outdoor sports, and Hanfu experiences not only meet the need for couples to spend time together but also enhance their understanding through interaction. Practical gifts (such as a book the other person likes, skin – care products, or vouchers for household chores) show concern for each other’s needs and are more emotionally warm than \u201cflashy but useless\u201d gifts. This optimization of the consumption structure not only drives the development of new sectors such as the experience economy and traditional cultural experiences but also forces merchants to shift from \u201ccreating anxiety\u201d to \u201ccreating value\u201d.<\/p>\n\n\n\n

Finally, the common characteristics of rational consumption provide a more sustainable development direction for merchants and the market. In the past, Qixi Festival marketing often relied on \u201cfestival price hikes\u201d and \u201cemotional coercion\u201d. However, this year, consumers have proven with their actions that high cost – effectiveness and sincere communication are the keys. Behaviors such as \u201ccomparing prices in advance\u201d, \u201crejecting false discounts\u201d, and \u201cdiversified consumption choices\u201d mentioned in the news require merchants to abandon the short – sighted thinking of \u201cexploiting festival consumers\u201d and instead win trust by optimizing costs, improving service quality, and conveying emotional value. For example, launching affordable festival packages, designing experiential activities combined with traditional culture (such as Hanfu arrow – throwing games), and using story – based marketing to convey the value of \u201ccompanionship\u201d can meet consumer needs and build long – term brand reputation.<\/p>\n\n\n\n

Negative Comments: Hidden Worries behind Rational Consumption and Challenges in Market Transformation<\/strong><\/p>\n\n\n\n

Although rational consumption is the mainstream trend in Qixi Festival consumption, there are also hidden problems worthy of attention, and it also poses higher requirements for the transformation ability of some industries and merchants.<\/p>\n\n\n\n

Firstly, excessive rationality may weaken the sense of ritual of the festival, leading to a \u201cflattening\u201d of emotional expression. The sense of ritual is one of the core values of the festival, which strengthens emotional connections through specific behaviors or symbols. For example, a carefully selected bouquet of flowers or a well – prepared date itself carries the signal of \u201cputting in effort\u201d. If consumption completely turns to \u201cpragmatism\u201d, some couples may fall into the extreme of \u201csimplifying the ritual to save money\u201d. For example, while it is considered progress that \u201cnot giving expensive gifts = not loving enough\u201d is no longer believed, if even \u201csmall and beautiful\u201d rituals (such as hand – written cards or customized small gifts) are omitted, emotional expression may become too \u201cpractical\u201d and lose its romantic touch. This risk needs particular attention among the young generation. When \u201canti – consumerism\u201d becomes politically correct, finding a balance between rationality and the sense of ritual is a topic that couples need to consider.<\/p>\n\n\n\n

Secondly, traditional high – premium industries are facing survival pressure and have great difficulties in transformation. The Qixi Festival used to be the \u201cgolden period\u201d for industries such as flowers, jewelry, and high – end catering. However, the rise of rational consumption has directly impacted the revenue logic of these fields. For example, the diamond industry has \u201cfallen from grace\u201d in recent years because consumers no longer pay for the marketing concept of \u201clove lasts forever\u201d. If high – end restaurants continue to maintain high prices for their \u201cQixi Festival packages\u201d, they may be abandoned by consumers due to \u201cpre – made food prevalence\u201d and \u201clow cost – effectiveness\u201d. If these industries cannot quickly adjust their strategies (such as launching small and refined affordable products or integrating experiential elements), they may face the risk of customer loss and even market shrinkage. In addition, some merchants relying on the \u201cfestival economy\u201d (such as traditional flower shops) may be eliminated from the market if they do not transform into \u201cemotional experience service providers\u201d (such as offering flower – arranging courses or customized handmade flower bouquets).<\/p>\n\n\n\n

Thirdly, the homogenization of experiential consumption may lead to new \u201cinvolution\u201d. Although projects such as handicraft courses, outdoor sports, and Hanfu experiences mentioned in the news are popular, the low threshold of this type of consumption easily leads to homogeneous competition. For example, if multiple merchants simultaneously launch \u201ccouple archery courses\u201d or \u201cHanfu arrow – throwing activities\u201d with highly similar content, consumers may lose interest due to choice fatigue. In addition, if some experiential projects only stay at the level of \u201cform innovation\u201d (such as simple activity stacking) and lack in – depth emotional resonance design (such as customized services based on the couple’s shared memories), they may be difficult to form long – term attractiveness. If this homogenization risk is not taken seriously, the experiential consumption sector may quickly change from a \u201cblue ocean\u201d to a \u201cred ocean\u201d.<\/p>\n\n\n\n

Suggestions for Entrepreneurs: Seize the Trend of Rational Consumption and Find Opportunities in Emotion and Value<\/strong><\/p>\n\n\n\n

Based on the observation of Qixi Festival consumption in 2025, entrepreneurs can start from the following directions to seize the market opportunities brought by rational consumption:<\/p>\n\n\n\n

    \n

  1. Focus on product design with \u201chigh cost – effectiveness + emotional value\u201d<\/strong>: Consumers are price – sensitive but reject the \u201ccheap feeling\u201d. Therefore, products need to find a balance between cost – effectiveness and emotional experience. For example, the catering industry can launch \u201cQixi Festival home – kitchen packages\u201d (providing ingredient packs + cooking teaching videos), which not only meet the need for a homemade dinner but also enhance emotional value through the ritual of \u201caccomplishing it together\u201d. The gift industry can develop combinations of \u201cpracticality + memorability\u201d (such as \u201cbooks + hand – written notes\u201d, \u201cskin – care products + customized greeting cards\u201d), making gifts both practical and full of sincerity.<\/p><\/li>\n\n\n\n

  2. Deeply explore differentiated innovation in experiential consumption<\/strong>: To avoid homogeneous competition, efforts should be made on the \u201cuniqueness\u201d and \u201cdepth\u201d of the experiential content. For example, couple escape rooms can design storylines based on the couple’s shared experiences (such as \u201cmemory – based challenges\u201d), handicraft courses can add a \u201cco – creation\u201d link (such as jointly making ceramic cup sets), and traditional cultural experiences can incorporate couple interactions (such as \u201cwinning customized tokens in an arrow – throwing competition\u201d). Improve the irreplaceability of the experience through \u201ccustomization\u201d and \u201cinteraction\u201d.<\/p><\/li>\n\n\n\n

  3. Use emotional marketing to convey brand values<\/strong>: Consumers reject \u201cconsumerist coercion\u201d but recognize \u201csincere resonance\u201d. Entrepreneurs can use story – based marketing to convey brand concepts. For example, a catering brand can shoot \u201cordinary people’s Qixi Festival stories\u201d (such as a simple dinner of a food – delivery couple), emphasizing that \u201ccompanionship is more important than form\u201d. A jewelry brand can launch \u201clight – weight\u201d emotional tokens (such as engraved couple rings), conveying the sincerity of \u201csmall but dedicated\u201d rather than the logic of \u201cexpensive = love\u201d.<\/p><\/li>\n\n\n\n

  4. Pay attention to segmented needs and expand consumption scenarios<\/strong>: Rational consumption does not mean \u201csaving money across the board\u201d but \u201cspending money where it matters\u201d. Entrepreneurs can explore segmented needs. For example, provide \u201ccampus Qixi Festival guides\u201d for students (such as low – cost snack maps and free activity guides), design \u201cefficient dating packages\u201d for working – couple groups (such as \u201ca delicate dinner + a movie in 2 hours after work\u201d), and develop \u201clife – planning services\u201d for newlyweds (such as \u201csaving money together + Qixi Festival travel funds\u201d). Open up new markets by accurately meeting the needs of different groups.<\/p><\/li>\n\n\n\n

  5. Attach importance to data and user feedback and dynamically adjust strategies<\/strong>: Rational consumers make decisions through price comparison and research. Therefore, entrepreneurs need to pay attention to consumption data (such as historical e – commerce prices and user reviews) and adjust pricing and services in a timely manner. For example, during festivals, launch \u201cregular prices + festival – exclusive services\u201d (such as free packaging and hand – written blessings) to avoid annoyance caused by \u201cfestival price hikes\u201d. At the same time, understand \u201cwhich experiences are most popular\u201d and \u201cwhich products are left idle\u201d through user research and quickly optimize the product structure.<\/p><\/li>\n<\/ol>\n\n\n\n

    Conclusion<\/strong><\/p>\n\n\n\n

    The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the \u201cproliferation of consumerism\u201d but also an inevitable choice for the market to return to the \u201cessence of emotions\u201d. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of \u201cexploiting festival consumers\u201d) and an opportunity (they can meet the new needs of \u201crationality + emotion\u201d through innovation). Only by truly understanding the core demand of consumers for \u201cboth cost – effectiveness and emotional resonance\u201d can they stand firm in this consumption revolution and inject more sincerity and warmth into the market.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the \u201cproliferation of consumerism\u201d but also an inevitable choice for the market to return to the \u201cessence of emotions\u201d. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of \u201cexploiting festival consumers\u201d) and an opportunity (they can meet the new needs of \u201crationality + emotion\u201d through innovation). <\/p>\n","protected":false},"author":2,"featured_media":2414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3],"class_list":["post-2407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zhixing","tag-startupcommentary"],"yoast_head":"\nStartup Commentary"Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance" - AIWiseLnk<\/title>\n<meta name=\"description\" content=\"The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the \u201cproliferation of consumerism\u201d but also an inevitable choice for the market to return to the \u201cessence of emotions\u201d. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of \u201cexploiting festival consumers\u201d) and an opportunity (they can meet the new needs of \u201crationality + emotion\u201d through innovation).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Commentary"Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance" - AIWiseLnk\" \/>\n<meta property=\"og:description\" content=\"The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the \u201cproliferation of consumerism\u201d but also an inevitable choice for the market to return to the \u201cessence of emotions\u201d. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of \u201cexploiting festival consumers\u201d) and an opportunity (they can meet the new needs of \u201crationality + emotion\u201d through innovation).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/\" \/>\n<meta property=\"og:site_name\" content=\"AIWiseLnk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-30T02:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-30T03:14:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"811\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"zhixing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Ace3000L71541\" \/>\n<meta name=\"twitter:site\" content=\"@Ace3000L71541\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zhixing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/\"},\"author\":{\"name\":\"zhixing\",\"@id\":\"https:\/\/aiwiselnk.com\/#\/schema\/person\/490a1417dc9266275c8050f609e41de1\"},\"headline\":\"Startup Commentary”Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance”\",\"datePublished\":\"2025-08-30T02:37:43+00:00\",\"dateModified\":\"2025-08-30T03:14:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/\"},\"wordCount\":1826,\"publisher\":{\"@id\":\"https:\/\/aiwiselnk.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg\",\"keywords\":[\"Startup Commentary\"],\"articleSection\":[\"ZhiXing Column\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/\",\"url\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/\",\"name\":\"Startup Commentary\\\"Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance\\\" - AIWiseLnk\",\"isPartOf\":{\"@id\":\"https:\/\/aiwiselnk.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg\",\"datePublished\":\"2025-08-30T02:37:43+00:00\",\"dateModified\":\"2025-08-30T03:14:42+00:00\",\"description\":\"The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the \u201cproliferation of consumerism\u201d but also an inevitable choice for the market to return to the \u201cessence of emotions\u201d. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of \u201cexploiting festival consumers\u201d) and an opportunity (they can meet the new needs of \u201crationality + emotion\u201d through innovation).\",\"breadcrumb\":{\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#primaryimage\",\"url\":\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg\",\"contentUrl\":\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg\",\"width\":1080,\"height\":811,\"caption\":\"Qixi Festival consumption\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aiwiselnk.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startup Commentary”Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aiwiselnk.com\/#website\",\"url\":\"https:\/\/aiwiselnk.com\/\",\"name\":\"AIWiseLnk\",\"description\":\"AI-Driven Resources for Global Entrepreneurs in China\",\"publisher\":{\"@id\":\"https:\/\/aiwiselnk.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aiwiselnk.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aiwiselnk.com\/#organization\",\"name\":\"AIWiseLnk\",\"url\":\"https:\/\/aiwiselnk.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aiwiselnk.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/06\/cropped-cropped-Aiwiselnk-logo-1.png\",\"contentUrl\":\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/06\/cropped-cropped-Aiwiselnk-logo-1.png\",\"width\":273,\"height\":64,\"caption\":\"AIWiseLnk\"},\"image\":{\"@id\":\"https:\/\/aiwiselnk.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Ace3000L71541\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aiwiselnk.com\/#\/schema\/person\/490a1417dc9266275c8050f609e41de1\",\"name\":\"zhixing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aiwiselnk.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/06\/cropped-cropped-cropped-\u5934\u50cf5k\u5c0f-96x96.jpg\",\"contentUrl\":\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/06\/cropped-cropped-cropped-\u5934\u50cf5k\u5c0f-96x96.jpg\",\"caption\":\"zhixing\"},\"description\":\"Specialized in entrepreneurship guidance, business incubation, and startup management consulting, dedicated to helping global entrepreneurs innovate and start businesses in China. Expertise covers entrepreneurship theory, academic frontiers, local policies, industry data, business models and strategies, product development and management, marketing and growth, financial management and financing, internet and e-commerce, team building and management, law and compliance, technology and innovation, networking and resources, self-improvement and continuous learning, etc.\",\"url\":\"https:\/\/aiwiselnk.com\/index.php\/author\/zhixing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Startup Commentary\"Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance\" - AIWiseLnk","description":"The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the \u201cproliferation of consumerism\u201d but also an inevitable choice for the market to return to the \u201cessence of emotions\u201d. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of \u201cexploiting festival consumers\u201d) and an opportunity (they can meet the new needs of \u201crationality + emotion\u201d through innovation).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/","og_locale":"en_US","og_type":"article","og_title":"Startup Commentary\"Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance\" - AIWiseLnk","og_description":"The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the \u201cproliferation of consumerism\u201d but also an inevitable choice for the market to return to the \u201cessence of emotions\u201d. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of \u201cexploiting festival consumers\u201d) and an opportunity (they can meet the new needs of \u201crationality + emotion\u201d through innovation).","og_url":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/","og_site_name":"AIWiseLnk","article_published_time":"2025-08-30T02:37:43+00:00","article_modified_time":"2025-08-30T03:14:42+00:00","og_image":[{"width":1080,"height":811,"url":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg","type":"image\/jpeg"}],"author":"zhixing","twitter_card":"summary_large_image","twitter_creator":"@Ace3000L71541","twitter_site":"@Ace3000L71541","twitter_misc":{"Written by":"zhixing","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#article","isPartOf":{"@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/"},"author":{"name":"zhixing","@id":"https:\/\/aiwiselnk.com\/#\/schema\/person\/490a1417dc9266275c8050f609e41de1"},"headline":"Startup Commentary”Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance”","datePublished":"2025-08-30T02:37:43+00:00","dateModified":"2025-08-30T03:14:42+00:00","mainEntityOfPage":{"@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/"},"wordCount":1826,"publisher":{"@id":"https:\/\/aiwiselnk.com\/#organization"},"image":{"@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#primaryimage"},"thumbnailUrl":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg","keywords":["Startup Commentary"],"articleSection":["ZhiXing Column"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/","url":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/","name":"Startup Commentary\"Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance\" - AIWiseLnk","isPartOf":{"@id":"https:\/\/aiwiselnk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#primaryimage"},"image":{"@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#primaryimage"},"thumbnailUrl":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg","datePublished":"2025-08-30T02:37:43+00:00","dateModified":"2025-08-30T03:14:42+00:00","description":"The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the \u201cproliferation of consumerism\u201d but also an inevitable choice for the market to return to the \u201cessence of emotions\u201d. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of \u201cexploiting festival consumers\u201d) and an opportunity (they can meet the new needs of \u201crationality + emotion\u201d through innovation).","breadcrumb":{"@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#primaryimage","url":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg","contentUrl":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/08\/0418a96220cc8906fd739975e8ab22fd_interlace1.jpg","width":1080,"height":811,"caption":"Qixi Festival consumption"},{"@type":"BreadcrumbList","@id":"https:\/\/aiwiselnk.com\/index.php\/2025\/08\/30\/startup-commentaryobservation-of-qixi-festival-consumption-consumption-commonalities-and-new-trends-under-rationality-dominance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aiwiselnk.com\/"},{"@type":"ListItem","position":2,"name":"Startup Commentary”Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance”"}]},{"@type":"WebSite","@id":"https:\/\/aiwiselnk.com\/#website","url":"https:\/\/aiwiselnk.com\/","name":"AIWiseLnk","description":"AI-Driven Resources for Global Entrepreneurs in China","publisher":{"@id":"https:\/\/aiwiselnk.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aiwiselnk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aiwiselnk.com\/#organization","name":"AIWiseLnk","url":"https:\/\/aiwiselnk.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aiwiselnk.com\/#\/schema\/logo\/image\/","url":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/06\/cropped-cropped-Aiwiselnk-logo-1.png","contentUrl":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/06\/cropped-cropped-Aiwiselnk-logo-1.png","width":273,"height":64,"caption":"AIWiseLnk"},"image":{"@id":"https:\/\/aiwiselnk.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Ace3000L71541"]},{"@type":"Person","@id":"https:\/\/aiwiselnk.com\/#\/schema\/person\/490a1417dc9266275c8050f609e41de1","name":"zhixing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aiwiselnk.com\/#\/schema\/person\/image\/","url":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/06\/cropped-cropped-cropped-\u5934\u50cf5k\u5c0f-96x96.jpg","contentUrl":"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/06\/cropped-cropped-cropped-\u5934\u50cf5k\u5c0f-96x96.jpg","caption":"zhixing"},"description":"Specialized in entrepreneurship guidance, business incubation, and startup management consulting, dedicated to helping global entrepreneurs innovate and start businesses in China. Expertise covers entrepreneurship theory, academic frontiers, local policies, industry data, business models and strategies, product development and management, marketing and growth, financial management and financing, internet and e-commerce, team building and management, law and compliance, technology and innovation, networking and resources, self-improvement and continuous learning, etc.","url":"https:\/\/aiwiselnk.com\/index.php\/author\/zhixing\/"}]}},"_links":{"self":[{"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/posts\/2407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/comments?post=2407"}],"version-history":[{"count":2,"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/posts\/2407\/revisions"}],"predecessor-version":[{"id":2416,"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/posts\/2407\/revisions\/2416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/media\/2414"}],"wp:attachment":[{"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/media?parent=2407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/categories?post=2407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aiwiselnk.com\/index.php\/wp-json\/wp\/v2\/tags?post=2407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}