{"id":1425,"date":"2025-07-13T05:04:13","date_gmt":"2025-07-12T21:04:13","guid":{"rendered":"https:\/\/aiwiselnk.com\/?p=1425"},"modified":"2025-07-13T12:08:32","modified_gmt":"2025-07-13T04:08:32","slug":"founders-qa-without-brushing-orders-or-buying-traffic-how-can-small-and-medium-sized-merchants-break-the-situation-through-content-marketing","status":"publish","type":"post","link":"https:\/\/aiwiselnk.com\/index.php\/2025\/07\/13\/founders-qa-without-brushing-orders-or-buying-traffic-how-can-small-and-medium-sized-merchants-break-the-situation-through-content-marketing\/","title":{"rendered":"Founder&#8217;s Q&amp;A &#8220;Without brushing orders or buying traffic, how can small and medium-sized merchants break the situation through content marketing?&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/07\/\u521b\u4e1a\u6307\u5357-1024x614.jpg\" alt=\"\" class=\"wp-image-1327\" srcset=\"https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/07\/\u521b\u4e1a\u6307\u5357-1024x614.jpg 1024w, https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/07\/\u521b\u4e1a\u6307\u5357-300x180.jpg 300w, https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/07\/\u521b\u4e1a\u6307\u5357-768x461.jpg 768w, https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/07\/\u521b\u4e1a\u6307\u5357-670x402.jpg 670w, https:\/\/aiwiselnk.com\/wp-content\/uploads\/2025\/07\/\u521b\u4e1a\u6307\u5357.jpg 1247w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">How Can Small and Medium-sized Merchants Break Through with Content Marketing Without Brush Orders or Buying Traffic?<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Problem Analysis: The Dilemma of Small and Medium-sized Merchants and the Opportunities of Content Marketing<\/h2>\n\n\n\n<p>In today&#8217;s highly competitive e-commerce and offline retail environment, small and medium-sized merchants often find themselves in a dilemma:<br>\n&#8211; <strong>Brush Orders<\/strong>: Although it can quickly boost sales and rankings, it comes with high risks and costs, and platform supervision is becoming increasingly strict.<br>\n&#8211; <strong>Buying Traffic<\/strong>: The cost of advertising is high, and small and medium-sized merchants struggle to compete with big brands. The ROI (Return on Investment) is often unsatisfactory.<\/p>\n\n\n\n<p>So, is there a way to acquire customers at a low cost and build long-term brand value? The answer is <strong>content marketing<\/strong>.<\/p>\n\n\n\n<p>The core of content marketing is to attract target users through high-quality content, build trust and brand loyalty, and ultimately achieve conversions. It doesn&#8217;t rely on short-term traffic but forms a brand moat through long-term accumulation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Solution: How Can Small and Medium-sized Merchants Break Through with Content Marketing?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Define Target Users and Content Positioning<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User Profile<\/strong>: Clearly identify who your target users are, what their needs, pain points, and interests are.<\/li>\n\n\n\n<li><strong>Content Positioning<\/strong>: Determine the content direction based on user needs. For example:\n<ul class=\"wp-block-list\">\n<li>A mother-and-baby store can share parenting knowledge.<\/li>\n\n\n\n<li>A restaurant can teach users how to cook or share stories about ingredients.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Choose Suitable Content Formats<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text and Images<\/strong>: Suitable for in-depth content such as tutorials and industry analyses.<\/li>\n\n\n\n<li><strong>Short Videos<\/strong>: Suitable for showcasing product usage scenarios or brand stories.<\/li>\n\n\n\n<li><strong>Live Streams<\/strong>: Suitable for highly interactive content such as product trials and Q&amp;A sessions.<\/li>\n\n\n\n<li><strong>Communities<\/strong>: Suitable for building private traffic, such as WeChat groups and QQ groups.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Create Differentiated Content<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tell Stories<\/strong>: Increase emotional resonance through brand stories and user cases.<\/li>\n\n\n\n<li><strong>Provide Value<\/strong>: The content should solve users&#8217; problems rather than simply promote products.<\/li>\n\n\n\n<li><strong>Creative Expression<\/strong>: Attract users&#8217; attention through humor, contrast, etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Distribute Content on Free Platforms<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media<\/strong>: WeChat, Weibo, Xiaohongshu, Douyin, etc.<\/li>\n\n\n\n<li><strong>Vertical Communities<\/strong>: Such as Zhihu, Douban, Bilibili, etc.<\/li>\n\n\n\n<li><strong>Private Traffic<\/strong>: Reach users through official accounts, communities, emails, etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Continuously Optimize and Interact<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Analysis<\/strong>: Understand user preferences through platform data and optimize content.<\/li>\n\n\n\n<li><strong>User Interaction<\/strong>: Reply to comments and private messages to enhance user stickiness.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case Study: The Content Marketing Strategy of Perfect Diary<\/h2>\n\n\n\n<p><strong>Perfect Diary<\/strong> is a typical brand that has risen through content marketing. It didn&#8217;t rely on brush orders or buying high-priced traffic but achieved growth in the following ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Influencer Marketing on Xiaohongshu<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the early days, it heavily promoted reviews and trial content by KOCs (Key Opinion Consumers) on Xiaohongshu, reaching target users at a low cost.<\/li>\n\n\n\n<li>The content mainly focused on real experiences rather than hard-selling ads, making it easier to gain users&#8217; trust.<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Private Traffic Operation<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It built a private traffic pool through WeChat groups and official accounts and regularly pushed out discounts and content.<\/li>\n\n\n\n<li>Users can directly interact with the brand through the community, enhancing their sense of belonging.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Cross-border Collaborations<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It collaborated with IPs such as the British Museum and Discovery to launch co-branded products, making the content more topical.<\/li>\n<\/ul>\n\n\n\n<p>Through content marketing, Perfect Diary grew from a small brand to a leading player in the domestic beauty industry in a short period.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>For small and medium-sized merchants looking to break through without brush orders or buying traffic, content marketing is a viable path. The key lies in:<br>\n1. <strong>Precisely positioning user needs<\/strong>.<br>\n2. <strong>Continuously producing high-quality content<\/strong>.<br>\n3. <strong>Distributing content on free platforms<\/strong>.<br>\n4. <strong>Building a private traffic pool<\/strong>.<\/p>\n\n\n\n<p>Content marketing doesn&#8217;t yield results overnight. It requires long-term commitment and optimization. However, once brand momentum is established, it can bring stable and low-cost traffic and conversions.<\/p>\n\n\n\n<p><a href=\"https:\/\/dzdt.online\/index.php\/2025\/07\/13\/%e4%b8%8d%e5%88%b7%e5%8d%95%e3%80%81%e4%b8%8d%e4%b9%b0%e6%b5%81%e9%87%8f%ef%bc%8c%e4%b8%ad%e5%b0%8f%e5%95%86%e5%ae%b6%e5%a6%82%e4%bd%95%e9%9d%a0%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e7%a0%b4%e5%b1%80\/\">\u4e0d\u5237\u5355\u3001\u4e0d\u4e70\u6d41\u91cf\uff0c\u4e2d\u5c0f\u5546\u5bb6\u5982\u4f55\u9760\u5185\u5bb9\u8425\u9500\u7834\u5c40\uff1f|\u521b\u59cb\u4ebaQ&amp;A<\/a><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/aiwiselnk.com\/index.php\/2026\/04\/08\/%e5%88%9b%e4%b8%9a%e7%83%ad%e7%82%b9%e6%99%a8%e6%8a%a5-2026%e5%b9%b404%e6%9c%8808%e6%97%a5%ef%bc%88%e5%91%a8%e4%b8%89%ef%bc%89%ef%bc%9a2026%e5%b9%b4%e5%a4%a7%e5%ad%a6%e7%94%9f%e5%88%9b%e6%96%b0\/\">\u521b\u4e1a\u70ed\u70b9\u6668\u62a5 | 2026\u5e7404\u670808\u65e5\uff08\u5468\u4e09\uff09\uff1a2026\u5e74\u5927\u5b66\u751f\u521b\u65b0\u521b\u4e1a\u8bad\u7ec3\u8ba1\u5212\u9879\u76ee\u63a8\u8350\u6392\u5e8f\u516c\u793a\u30012026\u5e74\u5927\u5b66\u751f\u521b\u65b0\u521b\u4e1a\u8bad\u7ec3\u8ba1\u5212\u9879\u76ee\u63a8\u8350\u6392\u5e8f\u516c\u793a<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/aiwiselnk.com\/index.php\/2026\/04\/07\/%e5%88%9b%e4%b8%9a%e7%83%ad%e7%82%b9%e6%99%a8%e6%8a%a5-2026%e5%b9%b404%e6%9c%8807%e6%97%a5%ef%bc%88%e5%91%a8%e4%ba%8c%ef%bc%89%ef%bc%9a%e6%9c%80%e9%ab%98%e6%89%b6%e6%8c%8150%e4%b8%87%e5%85%832026\/\">\u521b\u4e1a\u70ed\u70b9\u6668\u62a5 | 2026\u5e7404\u670807\u65e5\uff08\u5468\u4e8c\uff09\uff1a\u6700\u9ad8\u6276\u630150\u4e07\u5143!2026\u5e74\u6e56\u5317\u7701\u5927\u5b66\u751f\u521b\u4e1a\u6276\u6301\u9879&#8230;\u3001\u771f\u91d1\u767d\u94f6\u6765\u5566!2026\u5e74\u6e56\u5317\u7701\u5927\u5b66\u751f\u521b\u4e1a\u6276\u6301\u9879\u76ee\u4eca&#8230;<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/aiwiselnk.com\/index.php\/2026\/04\/06\/%e5%88%9b%e4%b8%9a%e7%83%ad%e7%82%b9%e6%99%a8%e6%8a%a5-2026%e5%b9%b404%e6%9c%8806%e6%97%a5%ef%bc%88%e5%91%a8%e4%b8%80%ef%bc%89%ef%bc%9a%e7%9c%9f%e9%87%91%e7%99%bd%e9%93%b6%e6%9d%a5%e5%95%a62026\/\">\u521b\u4e1a\u70ed\u70b9\u6668\u62a5 | 2026\u5e7404\u670806\u65e5\uff08\u5468\u4e00\uff09\uff1a\u771f\u91d1\u767d\u94f6\u6765\u5566!2026\u5e74\u6e56\u5317\u7701\u5927\u5b66\u751f\u521b\u4e1a\u6276\u6301\u9879\u76ee\u4eca&#8230;\u3001\u771f\u91d1\u767d\u94f6\u6765\u5566!2026\u5e74\u6e56\u5317\u7701\u5927\u5b66\u751f\u521b\u4e1a\u6276\u6301\u9879\u76ee\u660e&#8230;<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/aiwiselnk.com\/index.php\/2026\/04\/05\/%e5%88%9b%e4%b8%9a%e7%83%ad%e7%82%b9%e6%99%a8%e6%8a%a5-2026%e5%b9%b404%e6%9c%8805%e6%97%a5%ef%bc%88%e5%91%a8%e6%97%a5%ef%bc%89%ef%bc%9a%e6%af%9b%e5%ad%a9%e5%ad%90%e4%b9%9f%e6%9c%89%e6%90%ad%e5%ad%90\/\">\u521b\u4e1a\u70ed\u70b9\u6668\u62a5 | 2026\u5e7404\u670805\u65e5\uff08\u5468\u65e5\uff09\uff1a\u6bdb\u5b69\u5b50\u4e5f\u6709\u642d\u5b50\u4e86\u2014\u2014\u5ddd\u5927\u5b66\u751f\u7814\u53d1\u4f34\u5ba0\u673a\u5668\u4eba,\u62ff\u4e0b\u5168&#8230;\u3001\u6700\u9ad8\u6276\u630150\u4e07\u5143!2026\u5e74\u6e56\u5317\u7701\u5927\u5b66\u751f\u521b\u4e1a\u6276\u6301\u9879&#8230;<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/aiwiselnk.com\/index.php\/2025\/12\/09\/startup-commentarythree-post-2005-entrepreneurs-are-reported-to-have-secured-a-new-financing-of-350-million-yuan\/\">Startup Commentary&#8221;Three post-2005 entrepreneurs are reported to have secured a new financing of 350 million yuan.&#8221;<\/a><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For small and medium-sized merchants looking to break through without brush orders or buying traffic, content marketing is a viable path. The key lies in:<br \/>\n 1. Precisely positioning user needs.<br \/>\n 2. Continuously producing high-quality content.<br \/>\n 3. Distributing content on free platforms.<br \/>\n 4. Building a private traffic pool.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[10],"class_list":["post-1425","post","type-post","status-publish","format-standard","hentry","category-xiaotongcolumn","tag-founderqa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Founder&#039;s Q&amp;A &quot;Without brushing orders or buying traffic, how can small and medium-sized merchants break the situation through content marketing?&quot; - AIWiseLnk<\/title>\n<meta name=\"description\" content=\"For small and medium-sized merchants looking to break through without brush orders or buying traffic, content marketing is a viable path. The key lies in: 1. Precisely positioning user needs. 2. Continuously producing high-quality content. 3. 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