Startup Commentary

The entertainment marketing battle during the 618 e – commerce promotion in 2025 was one of the most remarkable ones in recent years. The differentiated explorations of Taobao, JD.com, and Meituan in long – and short – form video content, star collaborations, and creative gameplay not only demonstrated the iterative vitality of e – commerce marketing but also provided a new paradigm for traffic acquisition and user conversion during the promotion through the combination of “precise coverage + mass breakthrough”.

Laofengxiang’s cross – border move into AI glasses is a positive attempt by a traditional enterprise to cope with growth pressure. Its insight into the silver – haired economy and brand advantages are worthy of recognition, but problems such as hollow technology and unverified product strength also ring the alarm bells for entrepreneurs. In the trend of the integration of technology and traditional industries, only by taking user needs as the core, technology as the support, and product strength as the foundation can one walk more steadily and further in cross – border innovation.

The launch of Q Rui marks that the digital and intelligent transformation of the catering industry has entered the “human – machine collaboration” stage from the “efficiency tool” stage. Its successful experiences and potential challenges provide in – depth thinking on “how technology can truly serve people” for the industry. For entrepreneurs, the key is not to copy Q Rui’s technical architecture but to understand its underlying logic of “putting people first and technology second” – after all, the ultimate goal of all business innovation is to fully unleash the value of “people.”

In short, the differentiation of urban investment attractiveness in 2025 is both a challenge and an opportunity. Entrepreneurs need to take “core cities as the anchor, new – quality productivity as the wing, and product strength as the foundation”. While focusing on high – potential regions, they should also take regional differences and demand changes into account to seize the opportunity in the transformation of the real – estate new model.

In summary, the live e-commerce industry during the 618 shopping festival in 2025 is not only a testing ground for the strength of “old players” but also the starting point for “new stories”. The continuous influence of top anchors proves the value of “people”, while the model innovation of MCNs reveals the necessity of “change”.

In short, overseas influencer marketing SaaS is at a critical stage of “rapid growth + model innovation”. Entrepreneurs need to continuously explore in dimensions such as technology, localization, and ecosystem construction to gain an advantage in the competition of this “digital engine”.

In short, the phenomenon of zero – kilometer used cars is the “growing pain” in the industry transformation period. Entrepreneurs need to make a clear choice between short – term interests and long – term value. Only by adhering to compliance, focusing on users, and strengthening resilience can they stand out in the industry reshuffle.