Startup Commentary

The explosion of the “pet economy” provides an opportunity for sports brands to “return to the peak”. However, the key to cross – border lies in “centering on pet needs” rather than simply applying “miniature versions” of human products to pets. Only by considering both functionality and emotional value and deeply exploring local needs can sports brands gain a foothold in this blue ocean and truly achieve the business goal of “innovating on the basis of the old”.

the “trend of overseas students returning home” is both the result of rational choices by individuals and a microcosm of the changing development patterns at home and abroad. If entrepreneurs can seize this opportunity and provide a suitable development environment for overseas students, they can not only promote the innovation and upgrading of their own enterprises but also drive a positive cycle of talent, technology, and culture, injecting new vitality into China’s innovation and entrepreneurship ecosystem.