Founder’s Q&A

2025-07-28

Founder’s Q&A “Short Videos + Sanitation Workers: How Can Content Marketing Solve the Recruitment Dilemma?”

Short – video content marketing provides a new way to solve the sanitation worker recruitment problem. By reshaping the professional image, highlighting welfare, reaching the target population precisely, using emotional content communication, and promoting interaction and fission, the sanitation industry can attract more job seekers. In the future, with the further development of short – video platforms, content marketing will become an important tool in the recruitment field.

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2025-07-26

Founder’s Q&A “From Second – Generation Garbage Collectors to CEOs: How to Create Brand Premium from “Dirty Businesses”?”

Brand – building in “dirty businesses” is not an impossible dream. The key lies in breaking the industry’s stereotype and achieving premium through standardization, transparency, and differentiated value. Whether it is garbage collection, sewer dredging, or other traditional low – end industries, as long as they can solve users’ pain points and convey brand values, there is a chance to transform from the second – generation in “dirty trades” to “CEO”.

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2025-07-25

Founder’s Q&A “The Truth Behind “Post-95s Driving a Mercedes While Working in the Sewage Truck Business”: These 5 Niche Industries Are Making Big Bucks Quietly”

The wealth opportunities in niche industries are often hidden in “dirty and tiring work” or “inconspicuous” fields. As shown in the story of “post-95s driving a Mercedes-Benz while working in the fecal waste industry”, as long as the right business model is found, these industries can not only bring substantial returns but also create value for society.

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2025-07-24

Founder’s Q&A “No one wants a job with a monthly salary of 7,000 yuan? Why is the so – called “sewage cleaning business” so profitable? “

The high profit of the “sewage disposal business” stems precisely from the fact that most people despise and avoid it. On the entrepreneurial path, there are often the greatest opportunities in those neglected and underestimated fields. The key lies in whether one can break through the shackles of traditional thinking, discover value with an innovative perspective, and create value with a professional attitude.

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2025-07-19

Founder’s Q&A “No orders without brush orders? Break the traffic dilemma of e-commerce platforms”

To break the traffic deadlock on e – commerce platforms, the key is to break free from the mindset of “brush orders” and start from multiple dimensions such as products, operations, and marketing to build a sustainable business model. Although it may require more effort in the short term, compliant operation and differentiated competition are the real winning strategies in the long run. I

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