The demise of MIIS is a footnote rather than an end to education transformation in the AI era. It reminds us that the technological wave will outdated models but will not eliminate the demand itself. For entrepreneurs, the key lies in finding a new balance between “technological change” and “humanistic inheritance” with a more keen insight and more flexible model innovation, so that language education can maintain a more lasting vitality in the AI era.

The advertising dilemma of AI search is both a challenge and an opportunity. Entrepreneurs need to break out of the traditional search thinking framework, focus on user needs, and combine the “understanding, generating, and executing” capabilities of AI to build a business model of “experience – first, diversified monetization.” Only in this way can they gain a foothold in the wave of AI search.

The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the “proliferation of consumerism” but also an inevitable choice for the market to return to the “essence of emotions”. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of “exploiting festival consumers”) and an opportunity (they can meet the new needs of “rationality + emotion” through innovation).