In summary, the live e-commerce industry during the 618 shopping festival in 2025 is not only a testing ground for the strength of “old players” but also the starting point for “new stories”. The continuous influence of top anchors proves the value of “people”, while the model innovation of MCNs reveals the necessity of “change”.

In short, overseas influencer marketing SaaS is at a critical stage of “rapid growth + model innovation”. Entrepreneurs need to continuously explore in dimensions such as technology, localization, and ecosystem construction to gain an advantage in the competition of this “digital engine”.

In short, the phenomenon of zero – kilometer used cars is the “growing pain” in the industry transformation period. Entrepreneurs need to make a clear choice between short – term interests and long – term value. Only by adhering to compliance, focusing on users, and strengthening resilience can they stand out in the industry reshuffle.