The end of the “brand manager” controversy may mean the beginning of a more rational business era – consumers are no longer willing to pay for “over – hyped labels” but are more concerned about “real value”; entrepreneurs also need to return from “marketing tricks” to the “product essence” and win the market with professionalism, sincerity, and service.

Bilibili’s path to breaking through in e – commerce is essentially an art of balancing the “trust economy” and the “efficiency economy”. For entrepreneurs, they need to cherish the scarce asset of community trust and improve conversion efficiency through refined operations.

all participants need to return to the essence of “content is king”. Whether it is the event organizer screening bands, the bands polishing their works, or the venue optimizing services (such as improving the sound effect and increasing merchandise sales), the core goal is to create an experience for fans that is “worth a special trip”.

Puma’s self – rescue is not only a microcosm of traditional brands’ response to industry changes but also provides a warning for entrepreneurs that “be cautious when referring to experience and user value is the core.” In a highly competitive market, the real way to break the deadlock is always to make “precise subtractions” and “continuous innovations” around user needs.