Startup Commentary”Burned Through 1.3 Billion, Once-Popular Internet Brand Applied for Bankruptcy”
Zhong Xue Gao’s story is not only a sample of the life cycle of a popular brand but also a microcosm of the transformation of the Chinese consumer market. It tells us that in the wave of new consumption, marketing can quickly “create momentum”, but product quality, public – opinion management, and trend insight are the fundamentals of “maintaining momentum”.

