2025-07-20

Startup Commentary”Burned Through 1.3 Billion, Once-Popular Internet Brand Applied for Bankruptcy”

Zhong Xue Gao’s story is not only a sample of the life cycle of a popular brand but also a microcosm of the transformation of the Chinese consumer market. It tells us that in the wave of new consumption, marketing can quickly “create momentum”, but product quality, public – opinion management, and trend insight are the fundamentals of “maintaining momentum”.

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2025-07-19

Startup Commentary”Selling 3.2 Billion in One Year: China’s Most “Down-to-Earth” Beverage Caught the Eye of the “King of Wall Street Acquisitions””

The story of Dayao is not only an “inspiring example” for regional brands to break through but also a microcosm of “local innovation” in the Chinese beverage market. It proves that in a market monopolized by giants, domestic brands have every opportunity to break through through precise positioning, strong channel push, and emotional marketing.

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2025-07-19

Founder’s Q&A “No orders without brush orders? Break the traffic dilemma of e-commerce platforms”

To break the traffic deadlock on e – commerce platforms, the key is to break free from the mindset of “brush orders” and start from multiple dimensions such as products, operations, and marketing to build a sustainable business model. Although it may require more effort in the short term, compliant operation and differentiated competition are the real winning strategies in the long run. I

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