Startup Commentary”Sports Brands Flock to Sponsor College Competitions”
The craze of sports brands sponsoring university events is essentially a strategic layout “oriented towards the future”. Brands reach the young group through universities, and universities upgrade their sports ecosystem with the help of brand resources. The two sides could have achieved a “two – way pursuit”. However, to truly promote the long – term development of the sports industry with this trend, brands need to abandon the short – sighted “traffic thinking”, and universities need to uphold the educational essence of sports. They should jointly explore a more sustainable cooperation model in “value co – creation”. Only in this way can the university sports field truly become the “future battlefield for brands” and the “fertile ground of hope for sports”.