XiaoTong Column

For small and medium-sized merchants looking to break through without brush orders or buying traffic, content marketing is a viable path. The key lies in:
1. Precisely positioning user needs.
2. Continuously producing high-quality content.
3. Distributing content on free platforms.
4. Building a private traffic pool.

Entrepreneurship is an adventure, and traveling during tough times may be the starting point of this adventure. If you are in a tough phase, why not pack your bags and explore the unknown world? Perhaps you will discover a new self and a career worth fighting for.

There is no absolute right or wrong in either working for a company or starting a business. The key lies in whether you can recognize your own needs, abilities, and values and make a choice without regrets. If you choose to work for a company, focus on improving your professional skills and strive to stand out in the workplace; if you choose to start a business, be prepared to face challenges and learn to grow from failures.

In future business competition, it is no longer about the competition for traffic but about integrity and user experience. Only those merchants that truly focus on users and adhere to honest business operations can remain invincible in the fierce market competition.

Whether successful or not, a life of taking chances leaves no regrets. As the philosopher Nietzsche said, “Every day that you don’t dance is a betrayal of life.” Entrepreneurs, since you’ve chosen this path, please go all out and live towards death!

“Graduating into unemployment” may be a reality, but “hardcore entrepreneurship” provides another possibility for young people. Although this path is difficult, it is full of opportunities. As long as they find the right direction and persevere, young people can definitely find their own stage in entrepreneurship.