Startup Commentary”Can the Top Livestreamers Still Deliver in This Year’s 618 Shopping Festival?”
In summary, the live e-commerce industry during the 618 shopping festival in 2025 is not only a testing ground for the strength of “old players” but also the starting point for “new stories”. The continuous influence of top anchors proves the value of “people”, while the model innovation of MCNs reveals the necessity of “change”.