Startup Commentary”Smaller Packaging, Bigger Business? Unraveling the Product Logic of “Miniaturization” in Food and Beverage”
The “miniaturization” of food and beverages is not a simple packaging game but a product revolution centered around user needs. It provides brands with new tools to cope with cost pressure and expand scenarios, and also places higher requirements on entrepreneurs’ ability to understand users and innovate products. Only by centering on users, deeply exploring value in the “small,” and remaining “sincere” in the “change” can “miniaturization” truly become a long – term trend driving the progress of the industry.

