September 2025

The express delivery price increase is not the end but the starting point for the e – commerce and express delivery industries to “eliminate bubbles and strengthen the core”. For entrepreneurs, the short – term cost pressure is both a challenge and an opportunity to force self – upgrade. Only by breaking free from the comfort zone of “surviving on low prices” and shifting to the new track of “creating value” can they stand firm in the industry transformation and become future winners.

The essence of “Artificial Intelligence +” is “intelligent scenario reconstruction”. Entrepreneurs need to take “AI – native thinking” as the core, seize the opportunity of B – end industrial scenario reconstruction, and define the next – generation business model in the second half of the AI era through precise scenario selection, intelligent agent empowerment, and talent deployment, becoming the new leaders in the “intelligent era”.

OYO’s story is a combination of “counter – attack in the low – tier market” and “wisdom in capital operation”. However, the challenges it faces also warn entrepreneurs that the success of a business model needs to balance short – term expansion and long – term sustainability, brand upgrading needs to break through the inherent perception, and the use of capital tools requires strategic sobriety. For entrepreneurs, OYO’s experience is not only about “how to succeed” but also the key inspiration for “how to continue to succeed after success”.