Startup Commentary”Immediate retail is in a fierce battle, while live – streaming e – commerce has started preparing for Double 11.”
Kuaishou E-commerce’s Double 11 preparation strategy provides merchants with a new growth path of “linkage between public and private domains” and “synergy between short videos and live streams”, but the hidden concerns such as tool dependence and subsidy sustainability behind it also need to be vigilant. Entrepreneurs need to seize definite opportunities and build a long – term business barrier driven by “tools + capabilities” to achieve a balance between “short – term explosion” and “long – term stability” in the fierce e – commerce competition.