Startup Commentary”A hotel charging 50 yuan per night is valued at 57 billion yuan.”
OYO’s story is a combination of “counter – attack in the low – tier market” and “wisdom in capital operation”. However, the challenges it faces also warn entrepreneurs that the success of a business model needs to balance short – term expansion and long – term sustainability, brand upgrading needs to break through the inherent perception, and the use of capital tools requires strategic sobriety. For entrepreneurs, OYO’s experience is not only about “how to succeed” but also the key inspiration for “how to continue to succeed after success”.