August 2025

In an era where “traffic is king,” the value of this article lies in reminding entrepreneurs that the core competitiveness of an enterprise will always be its products, technologies, and organizational capabilities, rather than the “traffic halo” of personal IPs. Personal IPs may bring short – term popularity, but the long – term accumulation of credibility requires a return to the essence of the enterprise.

The essence of the sleep economy is a deep response to the needs of “people”. Entrepreneurs need to take users as the center and find a balance between commercial value and social value in order to sail steadily and far in the blue ocean worth billions.

The “jobless recovery” of Hong Kong’s economy is not only an exposure of structural contradictions but also an opportunity for transformation. Entrepreneurs need to break out of the “chasing hot – spots” thinking, base themselves on local needs and employment pain points, and find growth points between “ground – level services” and “technological innovation”.

The transformation of AI marketing is essentially a double – movement of an “efficiency revolution” and a “return to humanity.” Entrepreneurs need to embrace technology while adhering to the irreplaceable values of humans – strategic vision, emotional connection, and ethical bottom – line.

The “simultaneous improvement in quantity and quality” of Shenzhen’s first store economy not only reflects the city’s business vitality but also serves as an opportunity window for entrepreneurs. However, the value of first stores lies not only in being “the first” but also in being “sustainable”.

The end of the “brand manager” controversy may mean the beginning of a more rational business era – consumers are no longer willing to pay for “over – hyped labels” but are more concerned about “real value”; entrepreneurs also need to return from “marketing tricks” to the “product essence” and win the market with professionalism, sincerity, and service.