2025-08-30
Startup Commentary”Observation of Qixi Festival Consumption: Consumption Commonalities and New Trends under Rationality Dominance”
The rational shift in Qixi Festival consumption in 2025 is not only an active reflection by consumers on the “proliferation of consumerism” but also an inevitable choice for the market to return to the “essence of emotions”. For entrepreneurs, this trend is both a challenge (they need to bid farewell to the old model of “exploiting festival consumers”) and an opportunity (they can meet the new needs of “rationality + emotion” through innovation).
