2025-08-24
Startup Commentary”Decathlon, Trying to Please the Middle Class, Is Abandoned by the Poor Instead”
Although Decathlon has encountered obstacles in its transformation, its market sensitivity of “acting in line with the trend” and the advantages of “full – category + strong supply chain” are still worthy of reference. For entrepreneurs, finding a balance between “upgrading” and “protecting the foundation”, driving brand transformation with “cultural identity”, and supporting price adjustment with “value anchoring” can enable them to move more steadily and further in the market wave.
