August 5, 2025

In an era where “traffic is king,” the value of this article lies in reminding entrepreneurs that the core competitiveness of an enterprise will always be its products, technologies, and organizational capabilities, rather than the “traffic halo” of personal IPs. Personal IPs may bring short – term popularity, but the long – term accumulation of credibility requires a return to the essence of the enterprise.

The essence of the sleep economy is a deep response to the needs of “people”. Entrepreneurs need to take users as the center and find a balance between commercial value and social value in order to sail steadily and far in the blue ocean worth billions.