Startup Commentary”WeChat never expected the little blue bag to be used like this!”
the success of WeChat’s Little Blue Packet lies in the deep integration of the “social gene” and “emotional needs,” but its underlying capabilities as an e-commerce product still need to be improved. For entrepreneurs, grasping the three key words of “emotional products,” “social fission,” and “scenario-based services” may help them find their own growth opportunities in the ecosystem of the Little Blue Packet.