July 26, 2025

2025-07-26

Founder’s Q&A “From Second – Generation Garbage Collectors to CEOs: How to Create Brand Premium from “Dirty Businesses”?”

Brand – building in “dirty businesses” is not an impossible dream. The key lies in breaking the industry’s stereotype and achieving premium through standardization, transparency, and differentiated value. Whether it is garbage collection, sewer dredging, or other traditional low – end industries, as long as they can solve users’ pain points and convey brand values, there is a chance to transform from the second – generation in “dirty trades” to “CEO”.

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