The New Economy “Heated” Up: These 5 Cooling Sectors are Booming

Solving the Puzzle: New Opportunities in the High-Temperature Economy

In recent years, the trend of global warming has intensified, and extreme high-temperature weather has occurred frequently. This not only causes troubles to people’s lives but also brings new business opportunities for entrepreneurs. High temperature is no longer just a challenge but has given rise to a series of new sectors in the “cooling economy.” These sectors not only meet people’s needs for coolness but also drive technological innovation and industrial upgrading.

The core of the high-temperature economy lies in “cooling,” but the ways and scenarios of cooling are diverse. From personal consumption to industrial applications, from traditional refrigeration to intelligent technology, entrepreneurs need to identify the pain points in these niche areas and explore potential market demands. This article will focus on 5 booming cooling sectors and analyze their market prospects and entrepreneurial opportunities.

Answers: 5 Booming Cooling Sectors

1. Intelligent Cooling Wearable Devices

Market Pain Points: In high-temperature weather, outdoor workers, athletes, and ordinary consumers have an urgent need for cooling. Traditional cooling methods (such as fans and ice packs) have limited effects and are not portable.

Entrepreneurial Opportunities:
– Intelligent Cooling Clothing: It uses phase-change materials or micro-fan technology to achieve long-term cooling.
– Cooling Headscarves/Hats: Combined with moisture-wicking materials and refrigeration technology, they are suitable for outdoor sports enthusiasts.
– Wearable Air Conditioners: Lightweight and compact, they can be hung around the neck or strapped to the waist to provide local cooling.

Case Supplement:
The “Reon Pocket” launched by Sony Corporation of Japan is a wearable air conditioning device that uses semiconductor technology to achieve rapid cooling. Users can put it in the pocket of a special T-shirt to enjoy a cool experience.

2. Energy-Saving and Environment-Friendly Refrigeration Technologies

Market Pain Points: Traditional air conditioners consume a large amount of energy and emit a large amount of carbon, which does not conform to the trend of green development.

Entrepreneurial Opportunities:
– Magnetic Refrigeration Technology: It uses magnetic materials for refrigeration, without Freon, and is environmentally friendly and efficient.
– Solar Refrigeration Systems: They use solar energy to drive refrigeration equipment and are suitable for remote areas or areas without electricity.
– Ground-Source Heat Pumps: They use the underground constant-temperature layer for refrigeration and have significant energy-saving effects.

Case Supplement:
The American company “Coolerado” has developed an air conditioning system based on evaporative cooling technology, which saves 80% more energy than traditional air conditioners and is especially suitable for dry climate regions.

3. Health Management Services in High Temperatures

Market Pain Points: High temperatures can easily cause heatstroke, heat exhaustion, and other health problems, but ordinary people lack knowledge of high-temperature protection.

Entrepreneurial Opportunities:
– High-Temperature Health Monitoring Devices: Such as smart bracelets, which can monitor body temperature and dehydration in real time.
– High-Temperature Health Consultation Platforms: They provide knowledge about heat prevention and cooling and personalized advice.
– High-Temperature First-Aid Services: They provide emergency cooling solutions for outdoor workers or event organizers.

Case Supplement:
A Chinese startup has launched the “Heat Shield” smart bracelet, which can monitor the user’s core body temperature and ambient temperature in real time and remind the user to drink water or take a rest through the APP.

4. Innovation in Cooling Foods and Beverages

Market Pain Points: In high-temperature weather, consumers’ demand for cool foods and beverages surges, but traditional products are highly homogeneous.

Entrepreneurial Opportunities:
– Functional Cooling Beverages: They are added with ingredients such as mint and electrolytes to quickly cool down and replenish water.
– Low-Temperature Ready-to-Eat Foods: Such as iced salads and cold noodles, which meet the demand for light meals in summer.
– DIY Cooling Food Kits: They allow consumers to easily make cool foods at home.

Case Supplement:
The American brand “Hint” has launched a mint-flavored mineral water, which is sugar-free and calorie-free and can bring a cool taste, becoming a best-selling beverage in summer.

5. Pet Economy in High Temperatures

Market Pain Points: High temperatures pose a great threat to the health of pets, but the market for pet cooling products is not yet saturated.

Entrepreneurial Opportunities:
– Pet Cooling Mats: They use gel or water circulation technology to help pets dissipate heat.
– Pet-Specific Air Conditioners: They are miniaturized and have low noise, suitable for household use.
– Pet Heatstroke Prevention Services: Such as pet SPA and hair-cutting services.

Case Supplement:
A Japanese company has launched the “Cool Pet Mat,” a self-cooling pet mat that does not require electricity and absorbs the pet’s body temperature through special materials and dissipates heat, which is very popular among pet owners.

Case Supplement: The Rise of Coolify – Wearable Air Conditioners

Background: As global temperatures rise, wearable cooling devices have become a popular sector. The German company “Coolify” has launched a wearable air conditioning device that has quickly become popular in the market.

Product Features:
– It uses semiconductor refrigeration technology to achieve rapid cooling.
– It can adjust the temperature through the mobile APP for personalized settings.
– It has a lightweight design and is suitable for outdoor activities and daily commuting.

Market Performance: Coolify received more than one million dollars in support on the crowdfunding platform Kickstarter, which proves the high demand of consumers for portable cooling devices.

Enlightenment: Wearable cooling devices not only solve the comfort problem in high temperatures but also combine intelligent technology, becoming an important direction for the future cooling economy.

Conclusion: Seize the Opportunity in the Cooling Economy

The “cooling economy” spawned by high temperatures is becoming a new entrepreneurial blue ocean. Whether it is intelligent wearables, environmentally friendly refrigeration, health management, food innovation, or the pet economy, each sector contains huge market potential. Entrepreneurs need to start from user needs, combine technological innovation, and create differentiated products and services.

Key Suggestions:
1. Focus on Niche Markets: Identify the pain points of specific groups, such as outdoor workers and pet owners.
2. Embrace Green Technology: Energy conservation and environmental protection are the future trends, and refrigeration technology needs to balance efficiency and sustainability.
3. Enhance User Experience: The core of cooling products is comfort, and the design should be user-friendly and convenient.

High temperatures may be annoying, but for entrepreneurs, it is a new economic opportunity “heated” up.