July 20, 2025

2025-07-20

Startup Commentary”Who Still Plays the Once Top Outdoor Sports?”

The story of frisbee tells us that the “popularity” of niche sports may rely on traffic, but their “survival” must rely on the core. When the craze subsides, what remains is not only a group of loyal players but also a re – examination of the essence of the sport. It can be daily, diverse, and pure, and perhaps this is the “legacy” that all niche sports should adhere to.

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2025-07-20

Startup Commentary”Burned Through 1.3 Billion, Once-Popular Internet Brand Applied for Bankruptcy”

Zhong Xue Gao’s story is not only a sample of the life cycle of a popular brand but also a microcosm of the transformation of the Chinese consumer market. It tells us that in the wave of new consumption, marketing can quickly “create momentum”, but product quality, public – opinion management, and trend insight are the fundamentals of “maintaining momentum”.

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