Startup Commentary”Selling 3.2 Billion in One Year: China’s Most “Down-to-Earth” Beverage Caught the Eye of the “King of Wall Street Acquisitions””
The story of Dayao is not only an “inspiring example” for regional brands to break through but also a microcosm of “local innovation” in the Chinese beverage market. It proves that in a market monopolized by giants, domestic brands have every opportunity to break through through precise positioning, strong channel push, and emotional marketing.