XiaoTong Column · 2025-07-17

Risk Compass”Asset appraisal in China”

I. Industry Risk Analysis

(1) Policy Risk

Currently, the asset appraisal industry faces uncertain risks at each stage of the policy life cycle. During the policy formulation period, the state may introduce stricter appraisal standards and access restrictions for financial risk prevention and control, increasing compliance costs. During the policy implementation period, differences in local regulatory intensity may lead to increased compliance difficulties for cross – regional businesses. During the policy evaluation and adjustment period, if there are cases of data falsification or distorted valuations in the industry, it may trigger regulatory reinforcement (such as a penetrating audit or a dynamic rating mechanism), forcing enterprises to invest a large amount of resources in reforming business processes in the short term. During the policy termination period, the sudden abolition of original fiscal and tax incentives or the record – filing system process will directly impact the cash flow and customer source stability of small and medium – sized institutions. Entrepreneurs need to be vigilant against the risk of compliance cost fluctuations caused by the shortening of the policy iteration cycle.

(2) Economic Risk

From the perspective of economic cycle fluctuations, the asset appraisal industry is currently under the pressure of an economic downturn. During the recession period, the shrinkage of enterprise assets and the increase in liquidity risks lead to appraisal value deviations, resulting in customer disputes and a trust crisis. During the recovery period, the sharp fluctuations in asset prices render the appraisal models ineffective in the short term, and the cost of technological iteration increases. The cyclical decline in industry demand directly impacts revenue stability. The tightening of customer budgets leads to a double decline in the quantity and price of orders, and the lengthening of payment terms exacerbates cash – flow pressure. In an environment of rising interest rates, combined with the re – evaluation of collateral value, it increases the wait – and – see attitude of financial institutions towards commissioned appraisals in the reverse direction.

(3) Social Risk

The asset appraisal industry is facing social risks caused by generational consumption differences. The younger generation prefers digital and transparent instant services, reducing their trust in traditional appraisal models, while middle – aged and elderly customers are accustomed to offline services, creating a demand gap. Entrepreneurs of Generation Z are promoting the popularization of AI appraisal tools. While impacting the profit models of traditional institutions, disputes over data security intensify the industry’s trust crisis. The demand for asset inheritance in an aging society has increased sharply, but the lag in the iteration of appraisal standards leads to an imbalance in inter – generational services. The cognitive gap of the new generation regarding new – type businesses such as inheritance tax has widened, and the industry faces the risk of a structural mismatch between service capabilities and market demand.

(4) Legal Risk

Entrepreneurs in the asset appraisal industry face multiple legal risks. Institutions lacking qualifications or operating beyond the scope will be subject to administrative penalties. Non – compliant appraisal procedures or methods may lead to customer lawsuits and regulatory investigations. The leakage of report data in violation of the Data Security Law will face civil compensation and administrative penalties. Using unauthorized appraisal models or algorithms constitutes intellectual property infringement. Over – inflating appraisal values may involve assisting in tax evasion or loan fraud, which may constitute a joint crime. Practitioners’ qualification挂靠 (using qualifications through improper means) or part – time work in violation of the Asset Appraisal Law will be punished with industry bans. It is necessary to establish a compliance review mechanism and track regulatory updates such as Order No. 39 of the Ministry of Finance in real – time to avoid violating professional red lines.

II. Entrepreneurship Guide

(1) Suggestions on Entrepreneurship Opportunities

Currently, against the background of the promotion of the “dual – carbon” goal, the implementation of the policy of including data assets in the balance sheet, and the surging financing needs of small and medium – sized enterprises, entrepreneurs in the asset appraisal industry can focus on three major opportunities. First, build an AI – driven intelligent valuation SaaS platform to reduce the appraisal costs of small, medium, and micro – enterprises through functions such as automated report generation and blockchain evidence storage. Second, develop appraisal services for green asset segments such as new energy power stations and carbon sink forests, and establish a dynamic valuation model in combination with satellite remote – sensing technology. Third, develop a compliance appraisal system for data asset confirmation of rights and trading scenarios, seize the dividends of local government data factor market construction, and provide a “package service of appraisal + trading consultation”.

(2) Suggestions on Entrepreneurship Resources

Entrepreneurs in the asset appraisal industry should first integrate a core team with a composite background of registered asset appraisers, finance, and law, and obtain talent reserves through industry – university – research cooperation with universities. Build a channel – sharing mechanism with financial institutions and accounting firms, and obtain early – stage customer resources through industry summits and government tendering platforms. Develop intelligent valuation models and data analysis systems to reduce labor costs, and introduce SaaS service providers to share technology investment. Focus on obtaining membership qualifications from authoritative institutions such as the China Appraisal Society, and jointly establish a regional resource alliance with local chambers of commerce. Obtain policy resources by participating in industry standard setting and fiscal subsidy projects, and use the training resources of industry associations to strengthen the professional endorsement of the team.

(3) Suggestions on the Entrepreneurship Team

The entrepreneurship team in the asset appraisal industry should focus on professional complementarity and industry resource integration. First, recruit core members with professional qualifications, customer resources, and data analysis capabilities. The founder needs to lead the clear division of labor (for example, appraisers are responsible for technical compliance, and marketing personnel expand customer sources from financial institutions and enterprises). Introduce partners with financial and legal backgrounds to control risks. It is recommended to keep the team small (5 – 8 people) and reserve a 20% equity pool to attract composite talents familiar with digital appraisal tools or government/exchange resources. Establish an incentive mechanism of “project dividends + step – by – step equity”, regularly strengthen collaborative efficiency through case reviews, avoid over – reliance on individual authority, and key decisions need to be cross – verified by three parties (such as the joint signature of the technology, marketing, and risk – control department heads).

(4) Suggestions on Entrepreneurship Risks

Entrepreneurs in the asset appraisal industry need to focus on the risk management and control of compliance, professionalism, and customer trust. Establish a dynamic compliance review mechanism to track the updates of the Asset Appraisal Law and fiscal and tax policies in real – time, ensuring that the appraisal process meets the latest regulatory requirements. Build an expert database for different asset categories (such as intellectual property and carbon assets) and introduce an intelligent appraisal system, and reduce the risk of valuation deviation through data cross – verification. Adopt a project grading management system, implement a three – level review system for major asset reorganization projects, and at the same time, establish a customer risk file. Increase the margin ratio for enterprises with historical disputes or high leverage. Use blockchain technology to keep a full – process record of appraisal reports, which not only improves the transparency of operations but also forms an effective evidence chain for exemption from liability.

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