Alibaba 1688 Merchant’s Account: How Did I Survive for 10 Years Without brushing orders?

Problem Analysis: Why Is “Not brushing orders” a Dilemma?

In the e – commerce industry, especially on B2B platforms like Alibaba 1688, “brushing orders” seems to have become an “unspoken rule”. Many merchants, in order to quickly improve their store rankings, increase sales, and boost the positive review rate, take risks and create fake transaction data. However, this behavior not only violates platform rules but may also bring legal risks and even damage brand reputation.

So, why has “not刷单” become a difficult problem for merchants? The main reasons are as follows:

1. Fierce Competition: There is a large number of merchants on the 1688 platform, and the competition is extremely intense. Newly – entered merchants or stores with low sales volume find it difficult to obtain organic traffic and orders in a short period.
2. Dependence on Platform Algorithms: The platform’s search ranking and recommendation mechanisms often favor stores with high sales and good reviews. To gain more exposure, merchants have to “brushing orders” to meet the algorithms.
3. Temptation of Short – term Benefits:brushing orders can quickly improve store data and bring more orders and profits in the short term, while long – term operation requires time and patience.

Against this background, a 1688 merchant who has survived for 10 years without刷单 is undoubtedly a case worthy of discussion. How did he achieve this? What business strategies behind it are worth learning?

Solution: The Way to Survive Without brushing orders

1. Product – Centric: Build Core Competitiveness

Merchants who “don’t brushing orders” must rely on the real competitiveness of their products to attract customers. Whether it’s product quality, price advantage, or unique design and functions, merchants need to find their own differentiating selling points. For example:

• Focus on Niche Markets: Choose a niche but stable – demand segment to avoid direct competition with big brands.
• Strict Quality Control: Ensure that each product meets customer expectations and reduce returns and negative reviews.
• Innovative Design: Make the product stand out among its peers through unique design or functions.

2. Customer Service: Build Long – term Trust

In B2B transactions, customers often value long – term cooperation and trust relationships more. Merchants can improve the customer experience in the following ways:

• Quick Response: Reply to customers’ inquiries and feedback in a timely manner to show professionalism and service attitude.
• After – sales Guarantee: Provide comprehensive after – sales service to relieve customers’ concerns.
• Customized Service: Offer customized products or solutions according to customer needs to enhance customer stickiness.

3. Content Marketing: Speak with Real Cases

Merchants who “don’t brushing orders” can attract customers through content marketing, such as:

• Publish Real Cases: Showcase successful cooperation cases with customers and let the facts speak for themselves.
• Write Industry Articles: Share industry knowledge and experience to establish a professional image.
• Video Demonstration: Use videos to show the product’s production process or usage scenarios to increase customer trust.

4. Platform Tools: Make Good Use of 1688’s Promotion Resources

The 1688 platform provides a variety of promotion tools, and merchants can make reasonable use of these resources to increase exposure:

• Paid Promotion: Tools like “Power Merchant” or “King of Bidding” can help stores get more traffic.
• Activity Enrollment: Actively participate in the platform’s promotional activities to attract more customers.
• SEO Optimization: Optimize product titles and keywords to improve organic search rankings.

5. Word – of – Mouth Marketing: Let Customers Be Brand Ambassadors

Merchants who “don’t刷单” need to rely on the word – of – mouth of real customers. They can motivate customers in the following ways:

• Loyalty Discounts for Old Customers: Offer exclusive discounts or freebies to old customers to encourage repeat purchases.
• Referral Rewards: Set up a referral reward mechanism to encourage customers to refer new customers.
• Customer Review Guidance: Politely invite customers to leave real reviews after the transaction is completed.

Case Study: A Real Story of a 1688 Merchant

To better illustrate the way to survive without brushing orders, let’s look at a real case:

Case Background

A certain 1688 merchant (hereinafter referred to as “Merchant A”) specializes in household products. It has been on the platform for 10 years without ever brushing orders. Although the sales growth was slow in the early stage, Merchant A gradually established a foothold through the following strategies:

1. Focus on Niche Markets: Merchant A chose a niche segment of household storage, avoiding direct competition with big brands.
2. Product Quality First: Every product undergoes strict quality control to ensure customer satisfaction.
3. Upgraded Customer Service: Merchant A established a 24 – hour online customer service team to ensure that any customer problems can be solved in a timely manner.
4. Content Marketing: Merchant A regularly publishes articles and videos about storage tips on the platform to attract target customers.
5. Word – of – Mouth Marketing: Through referrals from old customers and real reviews, Merchant A’s store gradually built a good reputation.

Results

After 10 years of operation, Merchant A’s store not only achieved steady sales growth but also became a leading merchant in this niche segment. More importantly, Merchant A’s customer repurchase rate reached as high as 60%, far higher than the industry average.

Conclusion

The way to survive without brushing orders is not a mystery. The core lies in returning to the essence of business: products, services, and trust. By creating differentiated products, improving the customer experience, making good use of platform tools, and relying on word – of – mouth marketing, merchants can achieve long – term and stable development without relying on brushing orders.

For entrepreneurs, this story conveys an important message: Short – term shortcuts may bring long – term hidden dangers, while adhering to real and honest business practices is the foundation of sustainable development.

阿里巴巴1688商家自述：10年不刷单，我是怎么活下来的？|创始人Q&A

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