I. Industry Risk Analysis

(1) Policy Risk

During the policy – making stage, the industry faces the problem that the detailed implementation rules of cultural revitalization policies are unclear, and there are regional differences in the support from local governments for the traditional clothing industry. In the implementation stage, environmental protection inspections are becoming stricter. There is a compliance contradiction between the transformation of printing and dyeing processes and the protection of traditional handicraft skills. Small and medium – sized enterprises are prone to face the risk of production restrictions due to the upgrading of sewage discharge standards. At the evaluation stage, subsidies for intangible cultural heritage inheritance may be reduced as policy performance evaluations shift towards the people’s livelihood field. At the end stage, if the export tax rebate preferential policy is adjusted, high – end custom workshops relying on foreign trade will face profit compression.

(2) Economic Risk

Against the background of economic cycle fluctuations, the Tang suit industry faces the risk of periodic demand shrinkage. The trend of consumption downgrade leads to a reduction in non – essential spending on cultural clothing. The number of high – price handmade custom orders decreases, and low – price competitors in the e – commerce channel squeeze the profit margin. The prices of raw materials fluctuate sharply with the commodity cycle. The increase in the cost of silk and embroidery accessories forms a scissors gap with the downward trend of the terminal retail price, putting pressure on the cash flow of small and medium – sized enterprises. Meanwhile, during the economic recovery period, consumer preferences shift towards fast – fashion. The lag in the iteration of traditional craftsmanship leads to a decline in inventory turnover rate and a weakening of differentiated competitiveness.

(3) Social Risk

The Tang suit industry faces the risk of generational consumption gap: The main consumer group is concentrated among the middle – aged and elderly generations (over 50 years old). Their cultural identity and consumption inertia support the existing market. However, Generation Z consumers prefer modern Chinese – style fashion designs that integrate traditional elements rather than traditional styles. On the production side, the industry relies on the inheritance of craftsmanship by veteran craftsmen. The loss of young practitioners accelerates the break in craftsmanship inheritance. The lag in intelligent transformation makes it difficult to meet the quality standards required by the new consumer group. In the public opinion field, traditional cultural symbols are being deconstructed and reshaped by emerging brands, and traditional – style Tang suits face the risk of competition for cultural ownership.

(4) Legal Risk

The Tang suit industry has prominent risks in intellectual property protection. Traditional patterns and designs are prone to cause copyright disputes. In the production process, it is necessary to comply with the Product Quality Law. Penalties will be imposed if the fabric safety and chemical residue tests fail to meet the standards. As a labor – intensive industry, there are hidden dangers in labor compliance. Hand – embroidery and other crafts may involve labor disputes related to non – standard employment. The unauthorized use of intangible cultural heritage skills in traditional craftsmanship may be suspected of infringing on the right of cultural inheritance. Online and offline sales need to guard against the risk of violating the Advertising Law. Words used in promotions such as “handmade customization” and “intangible cultural heritage inheritance” need to be strictly reviewed. Cross – border e – commerce also involves compliance requirements such as import and export commodity inspections and origin markings.

II. Entrepreneurship Guide

(1) Suggestions on Entrepreneurship Opportunities

Currently, Tang suit entrepreneurs can rely on the trend of the revival of Chinese – style fashion. They should focus on the young customer group and launch lightweight daily – wear Tang suits (such as improved cheongsams and new Chinese – style work – wear), use environmentally friendly fabrics and combine 3D body – measuring customization technology to reduce the minimum order quantity. They can take advantage of the co – branding with intangible cultural heritage cultural IPs (such as the Forbidden City and Dunhuang) to develop limited – edition festival products. At the same time, build a dual – channel model of “online short – video promotion + offline cultural experience stores”, and use Douyin live – streaming to create an IP of intangible cultural heritage craftsmen for product promotion. For the overseas market, develop luxury gift sets with silk and embroidery elements, and target the Southeast Asian Chinese community and Han – culture enthusiasts in Europe and America through Amazon and TikTok Shop. At the same time, connect to a cross – border e – commerce independent website to achieve the DTC model.

(2) Suggestions on Entrepreneurship Resources

Focus on core craftsmanship resources. First, integrate intangible cultural heritage inheritor studios, silk/embroidery supply chains, and co – branding channels with Chinese – style fashion IPs. Share the pattern – making center and 3D digital sample – clothing technology through regional industrial clusters to reduce the initial equipment investment. Focus on accessing the support funds for the cultural and creative industries, the traffic support from Tmall’s Chinese – style fashion channel, and the training resources for intangible cultural heritage product promotion on Douyin. Establish a light – asset model of “designer co – branding + experience workshop + pre – order subscription”. It is necessary to deeply bind the customized procurement needs of local cultural and tourism projects to obtain initial orders. At the same time, build a shared database of intangible cultural heritage craftsmanship talents to solve the problem of seasonal labor shortage.

(3) Suggestions on Entrepreneurship Teams

It is recommended to first form a team with a combination of traditional craftsmanship and business operation capabilities. The core members should include at least one craftsman proficient in Tang suit intangible cultural heritage skills (responsible for standardizing the craftsmanship), one chief designer with experience in Chinese – style fashion design (to integrate modern aesthetics), one supply – chain management expert (to control fabric procurement and production cycles), and content operation personnel who understand short – videos. Adopt the model of “veteran craftsmen mentoring apprentices + designers staying in the factory” to ensure a balance between craftsmanship inheritance and innovation. Set up a “mentoring bonus” mechanism for technical backbones over 40 years old, and implement a “best – selling product sales share” incentive for design talents born in the 1990s. Organize monthly traditional pattern interpretation meetings to enhance the team’s cultural consensus. At the same time, establish an external intangible cultural heritage advisory committee to solve technical disputes.

(4) Suggestions on Entrepreneurship Risks

Entrepreneurs in the Tang suit industry need to focus on accurate market positioning. First, verify consumers’ acceptance of innovative designs of traditional patterns through small – batch trial production to avoid excessive investment. Establish a flexible supply – chain system. While signing exclusive cooperation agreements with intangible cultural heritage inheritors, reserve more than three backup subcontractors to deal with the risk of capacity fluctuations in processes such as hand – embroidery. Use the cross – border e – commerce independent website to track cultural consumption hotspots in real – time, and adopt the pre – order model to control the inventory turnover cycle within 45 days. Focus on intellectual property protection. Obtain both appearance patents and copyrights for original frog – fastener shapes and unique cloud – pattern designs. At the same time, embed blockchain evidence – storage logos on e – commerce product detail pages. Reserve 8% of the annual revenue as special funds for craftsmanship improvement to deal with the risk of the reduction of Chinese – style fashion policy subsidies.