June 2025

Patent games are a “conventional weapon” in the global high – tech industry competition. The rise of Chinese battery enterprises is bound to be accompanied by such challenges. In the short term, patent litigation may delay the overseas expansion process of some enterprises. However, in the long term, it will force the industry to accelerate technological autonomy and improve the patent system, ultimately promoting China’s transformation from a “big battery country” to a “powerful battery country”. For entrepreneurs, the key is to turn pressure into motivation, incorporate patent layout into the core of the enterprise strategy, and find their own “compliance – based innovation” path in the “patent jungle” of the global market.

In summary, the ups and downs of Crocs are a typical case of a consumer brand that “thrives on trends and is trapped by products.” For entrepreneurs, short – term popularity can be driven by marketing, but long – term survival must return to the essence of the product. They need to meet users’ needs through continuous innovation, grasp the market direction through trend prediction, and build a moat through differentiation. Only in this way can they walk more steadily and farther in the market with changing trends and increasing competition.