I. Industry Risk Analysis

(1) Policy Risk

The maternal and infant product quality testing industry currently faces the uncertain risk brought about by the transformation of policy stages. During the policy – making period, the frequent adjustment of testing standards (such as the addition of new indicators for antibacterial materials and chemical residue) leads to a sharp increase in the cost of upgrading testing equipment. During the policy implementation period, the differences in local regulatory enforcement scales form cross – regional service barriers. During the policy evaluation period, it may trigger the re – certification of testing qualifications (for example, after the implementation of the new national standard for infant textiles in 2023, 30% of small and micro – testing institutions were eliminated). During the policy termination period, the abolition of some old standards reduces the service value of existing customers. This volatile policy environment with multiple cycles significantly raises the compliance costs and business continuity risks of start – up enterprises.

(2) Economic Risk

The maternal and infant product quality testing industry is significantly affected by economic cycle fluctuations. During the economic expansion period, consumer confidence increases, and enterprises’ testing budgets rise, but testing institutions face the pressure of insufficient production capacity and rising labor costs. During the economic recession period, customers’ budgets are reduced, the testing demand shows a structural decline (the contraction of mid – and high – end services is obvious), the extension of the payment period intensifies the cash – flow pressure, and the rigid characteristic of fixed costs leads to a rapid decline in profit margins. In addition, there is a risk of counter – cyclical policy intervention in the industry (such as the temporary relaxation of testing standards during an economic downturn), which will directly impact the pricing power of third – party testing institutions.

(3) Social Risk

The maternal and infant product quality testing industry faces the risk of generational demand rift. The “zero – tolerance” attitude of post – 90s and Generation Z parents towards product safety conflicts with the lagging testing standards. Young parents rely on social media to verify testing results, but the information cocoon gives rise to a trust crisis of “pseudo – science”. In the scenario of inter – generational parenting, the grandparents’ stubborn adherence to traditional parenting experience conflicts with scientific testing results, weakening the authority of testing services. The over – proliferation of capital – driven testing and certification leads to the spread of the hidden rule of “buying certificates”, and the trust threshold of new consumer groups towards testing institutions continues to decrease. Entrepreneurs need to not only resist the temptation of regulatory arbitrage but also rebuild the industry’s credibility. A slight misstep may lead them into the public opinion whirlpool of generational value conflicts.

(4) Legal Risk

Entrepreneurs entering the maternal and infant product quality testing service industry need to be vigilant against three legal risks. First is the compliance risk. The safety standards for infant and toddler products at home and abroad are frequently updated (such as China’s GB 31701 and the EU’s EN 71). If testing institutions fail to upgrade their technologies synchronously or lack certification qualifications, they will face administrative penalties and customer claims. Second is the joint liability risk for product liability. If a false testing report leads to defective products entering the market, the testing institution may be subject to a class – action lawsuit by consumers and bear joint compensation liability. Third is the data security risk. The testing process involves the business secrets of enterprises and consumer information. Once leaked, it may violate the “Personal Information Protection Law” and the “Data Security Law”, with a maximum fine of 5% of the turnover.

II. Entrepreneurship Guide

(1) Suggestions on Entrepreneurship Opportunities

The current entrepreneurship opportunities in the maternal and infant product quality testing service industry are driven by both strong policy supervision and the upgrading of consumers’ safety needs. Entrepreneurs can build a third – party certification platform based on professional testing technology, providing efficient and transparent testing and certification services (such as material safety and chemical residue) for emerging maternal and infant brands and cross – border e – commerce products. They can jointly launch a one – stop solution of “testing and certification + traffic recommendation” with e – commerce platforms or maternal and infant KOLs, and enhance consumers’ trust by displaying testing reports in real – time through a mini – program. At the same time, they can layout compliance testing services in overseas markets to meet the international standard certification needs of export enterprises.

(2) Suggestions on Entrepreneurship Resources

Entrepreneurs in the maternal and infant product quality testing industry need to focus on core resources. They should first integrate the resources of cooperative laboratories with CNAS/CMA qualifications (through equipment sharing or subcontracting models), establish a supply – chain testing database and connect it to the APIs of mainstream e – commerce platforms, recruit a team with experience in quality inspection institutions to be responsible for method development, obtain the latest updates of national standards through industry associations, jointly build a collaborative network for sampling and inspection of infant products with local market regulatory departments, use blockchain technology to trace and store evidence of the testing process, focus on developing cross – border e – commerce sellers and live – streaming product – selection customers, and establish a revenue – sharing cooperation with maternal and infant vertical platforms through the traffic – sharing model of testing reports.

(3) Suggestions on Entrepreneurship Teams

The entrepreneurship team in the maternal and infant product quality testing service industry needs to integrate technical experts, practitioners in the maternal and infant industry, and operational talents. The core technical positions should be staffed with testing and certification engineers with more than 3 years of experience (preferably those with CMA/CNAS qualification backgrounds), who are responsible for building testing standards and laboratory management systems. The market end should recruit maternal and infant product managers (preferably those with supply – chain resources from brand owners) to accurately grasp customers’ pain points and industry policy trends. One or two Internet operational talents should be added to be responsible for the development of the SaaS – based testing report system and the establishment of online customer – acquisition channels. The team should establish a sharing mechanism for industry accident cases and organize quality inspectors to participate in maternal and infant exhibitions/community activities every month to maintain sensitivity to product safety trends. In the initial stage, a dynamic equity distribution mechanism can be adopted to bind core testing experts, and part – time pediatricians, materials science professors and other consultant resources can be reserved to deal with sudden technical disputes.

(4) Suggestions on Entrepreneurship Risks

It is recommended to focus on the niche area of maternal and infant product safety testing, establish a standardized testing process and obtain CMA/CNAS certification to avoid compliance risks. Priority should be given to purchasing equipment that meets testing standards such as GB 31701 and EN 71 to reduce technical risks. A “testing + certification + customs clearance” package service should be developed for cross – border e – commerce sellers to hedge against market demand fluctuations. The membership – based prepaid model should be adopted to ensure cash – flow stability, and a consumer quality education platform should be built to enhance user stickiness.