1. Industry Risk Analysis

(1) Policy Risk

Currently, the gaming keyboard and mouse industry faces the risk of policy cycle fluctuations. Product function innovation may trigger the tightening of policies for the protection of minors, leading to a sharp increase in compliance costs such as the mandatory implantation of anti – addiction functions and restrictions on hardware usage time. The upgrade cycle of the EU CE certification has been shortened, and the standards for environmental protection materials have been increasing year by year, putting more pressure on small and medium – sized enterprises for technological iteration. The cross – border e – commerce tax policy has been tightened, and the data review of cross – border logistics has been strengthened, resulting in a sudden increase in the risk of grey customs clearance in overseas markets. Hardware driver software may be regarded as network access services, requiring an additional application for a value – added telecommunications business license. In some regions, high – end peripherals are being piloted to be included in the scope of luxury goods consumption tax, posing a risk of restructuring the product pricing system.

(2) Economic Risk

The current gaming – specific keyboard and mouse industry faces the risk of economic cycle fluctuations. During an economic downturn, the demand for non – essential consumer electronics products contracts first. The cycle for players to replace their equipment may be extended, and the decline in the inventory turnover rate of enterprises will lead to a sudden increase in cash – flow pressure. The industry is at the peak of the technological iteration cycle. High – frequency updates bring the risk of sunk R & D costs. The price war caused by the similar functions of competing products, combined with the uncontrollable component costs due to the fluctuations in the global chip supply chain, squeeze the profit margin from multiple aspects. Entrepreneurs need to be vigilant about the risk of periodic over – capacity caused by excessive capital inflow and the risk of shrinking cross – border demand due to the economic weakness of the main consumer markets (Europe and the United States).

(3) Social Risk

The gaming peripheral consumption dominated by Generation Z and Millennial users shows a high preference for iteration, but there is an accelerating risk of a generational demand gap. The young generation pursues extreme personalization and short – term novelty, forcing manufacturers to invest heavily in high – cost R & D and production of non – standard products. When consumption upgrade is weak, they are likely to fall into the trap of inventory and price war. Although the middle – aged player market has high stickiness, due to the long equipment replacement cycle and the reliance on overseas big brands, it is difficult for local new brands to break through the circle solidification. The consumption of teenagers in the sinking market fluctuates significantly due to their parents’ economic expectations. The policy regulation of the gaming industry and education expenditure directly leads to the shrinkage of the rigid demand for peripherals. Short – video platforms accelerate the cycle of aesthetic fatigue. The short – term hit logic of online celebrity marketing squeezes the space for product technology precipitation, and the homogenized competition accelerates the reshuffle of the industry.

(4) Legal Risk

Entrepreneurs entering the gaming – specific keyboard and mouse set industry face multiple legal risks. In terms of intellectual property, core technology patents such as the mechanical shaft structure design and RGB lighting control algorithm are highly concentrated. Imitating competing products is likely to trigger infringement lawsuits. In terms of product compliance, there are differences in electrical safety certifications (such as CE/FCC) and material environmental protection standards (such as the EU RoHS) in different countries. Cross – border sales are prone to being seized by customs due to lack of certification. In advertising, absolute terms such as “e – sports – grade performance” and “zero latency” may violate the Anti – Unfair Competition Law. In the field of data security, if the driver software illegally collects users’ behavior data such as click frequency and macro settings, it is suspected of violating the Personal Information Protection Law. In addition, the opaque authorization chain of contract manufacturers may lead to trademark disputes for ODM -贴牌 products, and the stricter compliance review of cross – border e – commerce platforms also increases the risk of overseas distribution.

2. Entrepreneurship Guide

(1) Suggestions on Entrepreneurship Opportunities

The core opportunity in the current gaming keyboard and mouse set industry lies in deeply exploring the needs of segmented scenarios. Develop special hand – feel adjustment solutions for different game types such as FPS/MOBA, and introduce modular replaceable micro – switches/axles based on big data of players’ holding habits. Utilize the breakthrough in domestic chip technology to create a wireless solution with a 2000Hz polling rate and an 8K return rate, achieving a competitive advantage with 70% of the performance of international brands at 30% of the price. Build a lighting synchronization ecosystem through device driver software and integrate customized functions for streamers such as live – interaction command keys. Focus on emerging e – sports markets in Southeast Asia and Latin America, jointly develop entry – level training sets with local e – sports arenas, and adopt a light – asset overseas expansion model of cross – border e – commerce independent websites + online celebrity unboxing reviews.

(2) Suggestions on Entrepreneurship Resources

Entrepreneurs should focus on the integration of core resources. First, lock in stable supply channels for key components such as mechanical axles and PCB boards, and establish flexible production cooperation with mature contract manufacturers in Dongguan, Kunshan and other places. Reduce inventory pressure through the minimum order quantity (MOQ) mechanism. Take advantage of the information advantage of the electronic component distribution center in Huaqiangbei, Shenzhen to obtain cost – optimization solutions. In terms of technical resources, cooperate with the human – computer interaction laboratories of universities to collect holding data, or jointly build a product testing alliance with e – sports teams. For fund – raising, try crowdfunding platforms such as Kickstarter to verify market demand, and at the same time, connect with hardware venture capital funds to obtain industrial resources. Focus on building an ecosystem of e – sports vertical UP owners on Bilibili and Douyin for traffic resources, and obtain endorsements from professional players through event sponsorship. Make sure to clarify the ownership of mold property rights in the OEM agreement to prevent intellectual property risks.

(3) Suggestions on Entrepreneurship Teams

An entrepreneurship team should first recruit members with complementary core capabilities in hardware R & D, software adaptation, and user experience design. The founder should have work experience in the gaming industry or be a hardcore gamer, and be paired with at least one core member with experience in consumer electronics supply – chain management. The team should maintain a small – scale flat structure of less than 7 people, adopt a two – week agile development process to quickly iterate product prototypes, and collect feedback from professional players through A/B testing to optimize products. In the early stage, establish strategic cooperation with e – sports clubs and live – streaming platforms, and recruit their senior users as “product experience officers” to be embedded in the R & D process. At the same time, introduce an industrial design outsourcing team to supplement the ability of appearance innovation. The equity incentive for the core team should set clear KPIs for player community operation and product return – rate assessment.

(4) Suggestions on Entrepreneurship Risks

It is recommended to first establish a flexible supply – chain system. Test market demand through small – batch pre – sales before expanding production to avoid inventory backlog. Focus on monitoring the dynamic changes in hardware demand caused by e – sports game version updates, and quickly iterate product functions (such as programmable keys and pressure – sensitive technology). Register core patents to build a technological barrier and prevent plagiarism. Adopt modular design to reduce after – sales maintenance costs, and enhance user stickiness through a membership subscription model. Expand on cross – border e – commerce platforms to hedge against domestic market policy risks, and maintain 20% cash – flow to cope with chip price fluctuations. Set up a product quality compensation fund to deal with possible customer complaints such as key malfunctions.