XiaoTong Column · 2025-06-23

Risk Compass”Welding robot in China”

1. Industry Risk Analysis

(1) Policy Risk

Currently, the policy risks in the welding robot industry are concentrated in the policy adjustment period and the technological route competition period. The industry relies on the government’s periodic subsidies for intelligent manufacturing and industrial automation. However, there is a risk of a decline in policy support, and local implementation may tighten the approval of special funds for “chokepoint” technologies. The accelerating iteration of technical standards has led to an inconsistent certification system, and enterprises face compliance costs due to conflicts between the already – put – into – production equipment and the new national standards. The misalignment between the green manufacturing requirements promoted by the carbon – neutral policy and the existing energy – consumption standards of welding processes forces enterprises to upgrade their environmental protection facilities simultaneously. Against the backdrop of intensified international trade frictions, if the policy of substituting imported key components does not match the pace of decoupling from the global supply chain, it will trigger the risk of double technological blockade.

(2) Economic Risk

The welding robot industry currently faces dual risks of fluctuations on the demand side and squeezing on the cost side. During the economic downturn, capital expenditures in the manufacturing industry generally shrink. Major application fields such as vehicle manufacturers and the 3C industry have postponed their automation transformation plans, resulting in a significant slowdown in order growth. The industry has a high degree of dependence on imported core components such as servo motors and precision reducers from upstream. Coupled with the rising pressure on component prices caused by global inflation, the gross profit margin has been continuously compressed. Against the backdrop of intensified homogeneous competition in the industry, small and medium – sized start – up enterprises not only have to deal with the price – cutting and order – grabbing strategies of leading manufacturers but also face the risk of cash – flow pressure due to the tightened credit for heavy – asset manufacturing industries by financial institutions. Their survival window is narrowing.

(3) Social Risk

From the perspective of inter – generational consumption, the welding robot industry faces the risk of market fragmentation caused by the mismatch of inter – generational demands and cognitive differences. Traditional manufacturing enterprises dominated by the post – 70s generation focus more on equipment stability and procurement costs and have a low willingness to pay for intelligent upgrading. While emerging manufacturing enterprises dominated by the post – 90s generation tend to choose automation solutions, they have limited budgets and insufficient trust in technology. The speed of technological iteration in the industry (such as AI vision and flexible design) far exceeds the technology digestion ability of the decision – makers in some small and medium – sized enterprises. The wave of “replacing humans with machines” promoted by policies is in opposition to the survival anxiety of small and medium – sized enterprises, which may intensify labor – capital conflicts or induce regional resistance. In addition, Generation Z employees have higher requirements for the human – machine interaction experience in robot collaborative operations. The existing technical solutions can hardly balance efficiency and user – friendly operation, which may lead to technological and ethical disputes and the risk of employee turnover.

(4) Legal Risk

Intellectual property risks are prominent. The dense patent layout in the industry is prone to trigger technological infringement disputes. Core algorithms and structural designs often face the pressure of patent invalidation declarations or infringement lawsuits. The industry has high product compliance requirements, and there are significant differences in global market access standards (such as the EU CE Machinery Directive and China’s GB safety certification). Design defects can easily trigger product liability compensation. With the tightening of data security supervision, the cross – border transmission of industrial data collected by equipment is subject to privacy regulations such as GDPR. Labor – relation disputes are increasing. Automating the replacement of traditional welders may involve collective labor contract breaches and labor – capital disputes caused by insufficient supporting skills training.

2. Entrepreneurship Guide

(1) Suggestions on Entrepreneurship Opportunities

Currently, the entrepreneurship opportunities in the welding robot industry are concentrated in the technical adaptation and service optimization of niche markets: Develop low – cost modular welding robots (such as integrating visual positioning and AI process libraries) for small and medium – sized manufacturing enterprises to lower the threshold of automation; Meet the high – precision welding needs of emerging fields such as new – energy batteries and aerospace (such as customized flexible fixtures for special – shaped parts + welding process packages); Develop the robot leasing + remote operation and maintenance model to solve the pain points of low equipment utilization and high maintenance costs for small and medium – sized enterprises; Build an intelligent welding cloud platform (sharing of welding parameter libraries + process quality traceability) to form differentiation through data – value – added services.

(2) Suggestions on Entrepreneurship Resources

Entrepreneurs in the welding robot industry should focus on core technology R & D and supply – chain integration. They should first obtain technical cooperation resources from universities and research institutions to break through algorithm and sensor barriers. Rely on local government special subsidies for intelligent manufacturing and industrial guidance funds to solve the initial capital gap. Lock in core component suppliers to establish long – term strategic cooperation to ensure the stability of the supply chain. Connect with leading downstream enterprises in industries such as automobiles and aerospace through industry associations to obtain opportunities for customized scenario verification. At the same time, build a composite technical team with mechatronics experience, focus on the production – capacity cooperation opportunities in industrial agglomeration areas such as the Yangtze River Delta and the Pearl River Delta, use the equipment financial leasing model to lower the procurement threshold for customers, and introduce intellectual property service agencies at the patent – layout stage to avoid infringement risks.

(3) Suggestions on Entrepreneurship Teams

Entrepreneurship teams in the welding robot industry should first recruit technical backbones with experience in robot control algorithms and welding processes. At the same time, they should be equipped with marketing personnel familiar with downstream application scenarios such as the automotive and shipbuilding industries and introduce experts in industrial product supply – chain management (it is recommended that the founder or core members have at least one of the above – mentioned abilities). The team should maintain a streamlined configuration of less than 20 people. The ratio of technical R & D talents to industry – resource – oriented talents is recommended to be controlled at 7:3. Cross – departmental cooperation meetings should be organized at least twice a month to eliminate the information gap between the technical and market sides. The founder should personally participate in the delivery of the first three orders from leading customers to accumulate industry know – how.

(4) Suggestions on Entrepreneurship Risks

Entrepreneurs in the welding robot industry should focus on the risk of technological iteration. They should first establish a joint R & D mechanism with universities or industrial research institutes and reduce the pressure of patent barriers through technology licensing. In view of the capital – intensive nature of the industry, they should apply for special subsidies for intelligent manufacturing and use industrial – chain financing (such as order – pledge financing from main – engine manufacturers) to relieve cash – flow pressure. They should be vigilant against the risk of supply – chain disruptions, establish a dual – supplier system for core components such as servo motors and precision reducers, and maintain a three – month safety stock. They should focus on breaking into niche scenarios such as automotive welding and special – shaped part processing. First, enter the market with process – package services to verify technical solutions, and then expand the sales of standardized equipment. They should complete the CE certification and the GB/T 19001 system certification simultaneously and plan in advance for the compliance transformation of the EU’s new Machinery Directive MDR.

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