XiaoTong Column · 2025-07-12

Founder’s Q&A “Unemployed upon graduation? This generation of young people choose “hardcore entrepreneurship””

Graduating into Unemployment? This Generation of Young People Chooses “Hardcore Entrepreneurship”

Solving the Problem: The Dilemma of Graduating into Unemployment and the Rise of “Hardcore Entrepreneurship”

In recent years, “graduating into unemployment” has become a real dilemma for many college students and young people. With the slowdown of economic growth and the intensifying competition in the job market, the traditional path of finding a “stable job” seems increasingly unable to meet the career expectations and living needs of young people. Meanwhile, more and more young people are choosing to blaze a new trail and engage in “hardcore entrepreneurship” – a more challenging, innovative, and autonomous entrepreneurial model.

“Hardcore entrepreneurship” is not simply “opening a small shop” or “starting a side business.” It refers to entrepreneurial projects that require technology, resources, courage, and long – term investment. Such entrepreneurship often involves emerging fields (such as technology, environmental protection, cultural and creative industries, etc.) and places extremely high demands on the comprehensive qualities of entrepreneurs. So, why do young people choose this “hardcore” path? And how can they gain a foothold in entrepreneurship?

Answers: Why Do Young People Choose “Hardcore Entrepreneurship”?

1. Squeezing in the Job Market

Competition in the traditional job market is becoming increasingly fierce, especially for high – paying and stable positions, which are in short supply. Many young people find that even with a high – level degree, it is difficult to find an ideal job. This sense of being squeezed forces them to consider other possibilities, and entrepreneurship has become an active choice rather than a passive acceptance.

2. Pursuit of Self – Realization

Different from their parents’ generation, this generation of young people attaches more importance to the realization of self – worth. They are not willing to be confined to a fixed work pattern. Instead, they hope to create their own businesses through entrepreneurship and achieve personal ideals and social values.

3. Opportunities in Emerging Fields

The rapid development of emerging fields such as technology, the Internet, and the green economy has provided unprecedented entrepreneurial opportunities for young people. Although the entry thresholds in these fields are high, the potential is huge, attracting a large number of young people with technical backgrounds or innovative thinking.

4. Support from Policies and Capital

In recent years, the national and local governments have introduced a series of policies to support entrepreneurship, such as tax incentives and startup subsidies. At the same time, the active participation of venture capital and angel investment has also provided financial support for young people.

How to Succeed in “Hardcore Entrepreneurship”?

1. Find the Right Track

Choosing a suitable entrepreneurial field is crucial. Young people can start from the following aspects:
Interests and Specialties: Combine personal interests and professional backgrounds to choose a familiar field.
Market Demand: Analyze market pain points and find unmet needs.
Technological Barriers: Prioritize fields with certain technological thresholds to avoid low – level competition.

2. Build an Excellent Team

Entrepreneurship is not a solo act. A team with strong complementarity and high execution ability is the key to success. Team members should have different skills (such as technology, marketing, operations, etc.) and share the same values and goals.

3. Take Small Steps and Iterate Quickly

“Hardcore entrepreneurship” often requires a large amount of resource investment, but the initial funds and manpower are limited. Therefore, it is recommended to adopt the “Minimum Viable Product (MVP)” strategy to quickly verify the business model and continuously optimize it based on feedback.

4. Make Good Use of Resources and Policies

Entrepreneurs should actively utilize the entrepreneurial support policies provided by the government, such as startup loans and incubator support. At the same time, they can attract investment by participating in entrepreneurship competitions, roadshows, and other activities.

5. Psychological Preparation and Stress – Resistance Ability

Entrepreneurship is a challenging path, and failure is the norm. Young people need to have strong psychological qualities and learn to grow from setbacks.

Case Studies: Exemplars of “Hardcore Entrepreneurship” by Young People

Case: DJI – From Campus Entrepreneurship to the Global Drone Dominator

Wang Tao, the founder of DJI, started researching drones during his postgraduate studies. At that time, drone technology was almost non – existent in China, but with his passion for technology and perseverance, he led his team to overcome one technical difficulty after another. Today, DJI has become the leader in the global drone market, with a market value of over 100 billion.

Lessons from Success:

  1. Technology – Driven: DJI’s success stems from continuous investment in and innovation of core technologies.
  2. Global Vision: From the very beginning, DJI targeted the global market rather than being limited to the domestic one.
  3. Team Collaboration: Wang Tao attaches great importance to team building and has attracted a large number of technical talents.

Conclusion

“Graduating into unemployment” may be a reality, but “hardcore entrepreneurship” provides another possibility for young people. Although this path is difficult, it is full of opportunities. As long as they find the right direction and persevere, young people can definitely find their own stage in entrepreneurship. As the story of DJI shows, technology, courage, and perseverance are the core competitiveness of “hardcore entrepreneurship.” In the future, we look forward to more young people realizing their dreams through entrepreneurship and creating more value for society.

毕业即失业?这届年轻人选择“硬核创业”|创始人Q&A

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